Company description

Vera Bradley, Inc., with ticker symbol VRA, is a leading designer and retailer of fashion accessories and gifts for women. The company was founded in 1982 by Barbara Bradley Baekgaard and Patricia R. Miller, who met while on vacation and noticed there was a lack of feminine and stylish luggage options. VRA first started as a baggage company but has since expanded its product line to include handbags, backpacks, travel accessories, apparel, and home goods. The company is known for its signature quilted cotton and colorful, vibrant patterns, which have become iconic in the fashion world. VRA sells its products through a variety of channels, including its own retail stores, online website, and through partnerships with major department stores and specialty retailers. Over the years, the company has experienced strong growth and now has a presence in over 2,400 locations worldwide. VRA continues to innovate and expand its product offerings, while also remaining committed to its core values of quality, customer service, and community involvement. With a dedicated following and a strong brand reputation, VRA is positioned for continued success in the fashion industry.