Investing in the stock market is inherently risky. An investor can lose all of their investment if the value of the stock (or portfolio of stocks) goes to zero. On the other hand, an upside could be very large (theoretically - unlimited). Taking the risk could prove to be disastrous or spectacularly successful, or anything in between.

So, how can you improve your chances of success? There are a number of recommendations to that effect:

• Make your investments based on a solid and extensive research of the company in whose stock you plan to invest. Forecasting the company’s future performance is probably the most important aspect of such research. Invest only when you are confident in your valuation of the the company’s intrinsic value. This would make your life a lot less worrisome, irrespective of the market conditions.
• Continue monitor the company’s performance after you have invested in its stock. Adjust your forecast of the company’s future performance after each quarterly earnings report and on any major news.
• Diversify your portfolio. A highly concentrated portfolio could be spectacularly successful if you are lucky, but could also underperform by a large margin if even one of the stocks in it tanks.
• Monitor geopolitical and national situations and estimate their impact on the equity market. There is a very high correlation between the general stock market and individual stock performances. Your prudent stock picking would help you to outperform the market but would not save you from losses if the overall market declines sharply. Formulate your investment strategy in writing and stick to it. Backtest your investment strategy over a long period of time (10-20 years).
• Make sure that you will not need the money you invested in stocks in the near future (at least 5-10 years) and can do without it if all (or at least 50% of it) is lost. Otherwise you might be forces to sell your holdings at a market low.

Investor’s Craft offers you tools for selecting stocks. These tools use sophisticated valuation algorithms that interpret historical financial statements of publicly traded companies. It is a purely “mechanical” process with no human intervention in it.

There is a big disadvantage to it: even the best computer is not as smart as an average financial analyst. On the other hand, there is a huge advantage to this process: it is objective. All stocks are evaluated by the same algorithm on exactly the same bases. This makes possible direct comparisons among many different companies.

Please keep in mind, though, that stock valuation results generated by valuation algorithms presented on this site are just rough estimates based on the company past financial statements. What is of the paramount importance is the company future performance. Nobody knows what it will be. We could only make educational guesses about it.

So, take with a great deal of healthy skepticism recommendations assigned to individual stocks on this site (“sell”, “hold”, “buy”). They are the result of purely “mechanical “ algorithmic valuation intended for a rough classification of the valuation results. They are not actual recommendations to buy or sell specific stocks. In fact, we do not offer stock-specific or market recommendations. We just offer tools for stock analysis. In our opinion, these tools are best used for preliminary stock screening, as they offer a very fast way to narrow down the number of stocks that might be of interest to an investor from several thousand to several dozen.