Investing in Booking Holdings Inc. (BKNG)

Valuation methodValue, $Upside, %
Artificial intelligence (AI)973122.7827102
Intrinsic value (DCF)5861.3264
Graham-Dodd Method354.86-90
Graham Formula2958.07-17

Company description

BKNG, or Booking Holdings Inc., is a large online travel company that offers booking services for lodging, airlines, rental cars, and restaurants. It was founded in 1997 and based in Norwalk, Connecticut. The company's primary brand,, operates in over 230 countries and territories and accounts for the majority of the company's revenue. In addition to, BKNG also operates other brands such as Agoda, Priceline, Kayak, and OpenTable. Through these brands, the company provides a range of services to customers, including hotel reservations, flight bookings, car rentals, and restaurant reservations. BKNG has a strong global presence, with offices and operations in North America, Europe, and Asia. It has a robust customer base, with over 845 million guest room nights stayed in 2019. The company is committed to offering the best prices and a user-friendly booking experience to its customers. BKNG is constantly expanding and innovating, with investments in emerging markets and technologies to stay ahead of the competition. With its strong financial performance and global reach, BKNG is a leader in the travel industry and continues to attract customers worldwide.