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Haima Automobile Co., Ltd. is a Chinese automobile manufacturer headquartered in Haikou, Hainan. The company primarily produces passenger cars, SUVs, and MPVs, and has historically maintained a niche presence in China's highly competitive automotive market. Haima has production bases in Hainan and Zhengzhou, with an annual production capacity of around 150,000 vehicles. The company once had a technical partnership with Mazda, which allowed it to produce and sell Mazda-branded vehicles under license in China, though this relationship has significantly diminished over time. In recent years, Haima has attempted to pivot toward new energy vehicles (NEVs) and has announced plans to phase out internal combustion engine vehicles, though its market share remains limited compared to larger domestic players like BYD, Geely, and Great Wall Motors, as well as joint ventures with global brands.
Haima has invested in R&D for electric and hybrid vehicles, with several NEV models launched. The company holds patents related to vehicle design and EV technology, though it lacks the technological leadership or scale of top EV makers in China.
Haima Automobile faces significant challenges, including intense competition, financial instability, and execution risks in its pivot to electric vehicles. While the company benefits from China's broader NEV incentives, its lack of scale, technological edge, and consistent profitability make it a high-risk investment. For investors, thorough due diligence on recent financial health and partnership developments is essential, as the company's future is highly uncertain compared to more established automakers.