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Yue Yuen Industrial (Holdings) Limited is a leading global manufacturer of athletic and casual footwear, primarily for major international brands such as Nike, Adidas, and Under Armour. Headquartered in Hong Kong and listed on the Hong Kong Stock Exchange, the company operates one of the largest footwear production networks in the world, with manufacturing facilities concentrated in China, Vietnam, and Indonesia. Its core business includes original equipment manufacturing (OEM) and original design manufacturing (ODM) services, supported by a vertically integrated supply chain that covers materials sourcing, component production, and assembly. The company also engages in retail and distribution of sportswear and footwear through its subsidiary Pou Sheng International, enhancing its downstream presence in Greater China.
Invests in automation and lean manufacturing processes to improve efficiency; focuses on sustainable materials and production techniques in response to brand partner requirements
Yue Yuen represents a well-established player in the global footwear supply chain, with entrenched relationships with leading brands and a diversified manufacturing footprint. Its financial stability and vertical integration provide a competitive moat, though it faces margin pressures and geopolitical risks. The company’s strategic shift toward automation and retail expansion offers avenues for growth, but investor returns may be tempered by cyclical demand and input cost volatility. Overall, it is a solid, albeit low-growth, equity for investors seeking exposure to global consumer goods manufacturing.