Previous Close | $24.15 |
AI Value | $134.09 |
Upside potential | +455% |
Criteo S.A. (CRTO) is a global technology company specializing in performance marketing and advertising solutions. The company operates a commerce media platform that enables retailers and brands to deliver personalized digital advertising across various channels, including display, social, and video. Criteo's core offering leverages AI-driven algorithms to optimize ad placements and drive measurable ROI for advertisers. The company has a strong presence in e-commerce advertising, competing with players like Google, Meta, and The Trade Desk. Criteo's competitive advantage lies in its first-party data assets, proprietary AI models, and deep integration with retail media networks.
Investing in AI-powered bidding algorithms, contextual targeting, and cookieless solutions (e.g., Criteo AI). Holds 50+ patents in ad tech and machine learning.
Criteo offers a high-risk, high-reward opportunity in the evolving ad tech landscape. Its retail media focus and AI capabilities position it well for commerce advertising growth, but regulatory headwinds and platform dependency remain overhangs. Valuation at ~8x EBITDA appears reasonable given growth potential. Suitable for investors with a 2-3 year horizon and tolerance for sector volatility.
Company 10-K/20-F filings, earnings transcripts, eMarketer ad spend forecasts, IDC retail media reports.
Historical valuation data is not available at this time.