| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 46.10 | 156 |
| Intrinsic value (DCF) | 1462.36 | 8020 |
| Graham-Dodd Method | n/a | |
| Graham Formula | n/a |
Six Flags Entertainment Corporation (NYSE: FUN) is a leading operator of amusement parks and resorts in North America, offering thrilling experiences through its portfolio of roller coasters, themed rides, water parks, and resort properties. With locations across 17 U.S. states, Canada, and Mexico, Six Flags leverages iconic intellectual properties like Looney Tunes, DC Comics, and PEANUTS to enhance guest engagement. Founded in 1983 and headquartered in Charlotte, North Carolina, the company caters to a broad demographic, from families to thrill-seekers, reinforcing its position in the leisure and entertainment sector. As part of the consumer cyclical industry, Six Flags benefits from discretionary spending trends, though it remains sensitive to economic downturns. The company’s diversified attractions and seasonal events drive repeat visitation, making it a key player in regional entertainment tourism.
Six Flags presents a mixed investment profile. While its strong brand recognition and diversified park offerings provide resilience, the company faces challenges, including high leverage (total debt of $5.16B) and recent net losses ($231M in FY 2023). Positive operating cash flow ($373M) and moderate beta (0.832) suggest some stability, but capex demands ($321M) and cyclical sensitivity weigh on margins. The modest dividend (yield ~1.5%) may appeal to income-focused investors, but debt servicing remains a concern. Long-term growth hinges on post-pandemic recovery and strategic expansions, such as international licensing deals. Investors should weigh its recovery potential against macroeconomic risks.
Six Flags competes in a niche segment of regional amusement parks, differentiated by its IP partnerships (e.g., DC Comics) and high-thrill ride portfolio. Its competitive advantage lies in brand loyalty and geographic density, but it lacks the global scale of Disney or Universal. Pricing is more affordable than premium competitors, targeting middle-income families. However, Six Flags’ reliance on seasonal operations exposes it to weather and economic cycles, while peers like Cedar Fair benefit from broader resort integrations. The company’s debt load limits agility in capex or acquisitions compared to privately held rivals (e.g., Herschend). Its recent merger talks with Cedar Fair (failed in 2023) highlight consolidation pressures in the industry. Six Flags must innovate in food/beverage monetization and digital guest experiences to offset stagnant attendance growth.