Intrinsic Value PR TIMES, Inc. (3922.T)

• Previous Close: ¥2,634.00
• Intrinsic Value: ¥5,661.04
• Upside potential: +115%

Stock Valuation Context

Business Model And Market Position

PR TIMES, Inc. operates as a digital PR and media platform in Japan, specializing in connecting businesses, media, and consumers through its flagship PR TIMES service. The company’s diversified offerings include task management tools (Jooto), cloud-based information organization (Tayori), and advanced media analytics via web clipping services. It also provides video PR (PR TIMES TV) and live event coverage (PR TIMES LIVE), catering to corporate clients seeking integrated PR solutions. The firm owns and operates multiple media outlets such as BRIDGE, Techable, and STRAIGHT PRESS, which amplify its reach in niche segments like technology and entertainment. By combining PR strategy, content creation, and media relations, PR TIMES has established itself as a key intermediary in Japan’s digital PR ecosystem. Its market position is reinforced by a suite of proprietary tools and a network effect that leverages media partnerships, making it a go-to platform for companies aiming to enhance visibility in a competitive landscape.

Revenue Profitability And Efficiency

In FY2025, PR TIMES reported revenue of ¥8.0 billion, with net income of ¥1.1 billion, reflecting a net margin of approximately 14%. Operating cash flow stood at ¥1.4 billion, indicating efficient cash conversion from core operations. Capital expenditures were modest at ¥275 million, suggesting a capital-light model focused on scalable digital services.

Earnings Power And Capital Efficiency

The company’s diluted EPS of ¥82.34 underscores its earnings power, supported by high-margin digital services. With minimal total debt (¥2.0 million) and robust cash reserves (¥5.6 billion), PR TIMES maintains strong capital efficiency, enabling reinvestment in growth initiatives without significant leverage.

Balance Sheet And Financial Health

PR TIMES exhibits a solid balance sheet, with cash and equivalents covering 2,800x its total debt. The absence of material debt and healthy liquidity position the company to navigate market fluctuations while funding organic or acquisitive growth opportunities.

Growth Trends And Dividend Policy

The company’s growth is driven by its expanding media portfolio and PR tools, though specific YoY trends are undisclosed. It pays a dividend of ¥10.3 per share, signaling a commitment to shareholder returns while retaining ample cash for operational flexibility.

Valuation And Market Expectations

At a market cap of ¥31.1 billion, the stock trades at a P/E of ~28x FY2025 earnings, reflecting investor confidence in its niche dominance and scalable model. The low beta (0.4) suggests relative insulation from broader market volatility.

Strategic Advantages And Outlook

PR TIMES benefits from its first-mover advantage in Japan’s digital PR space, complemented by a diversified product suite and media assets. The outlook remains positive, with potential upside from deeper AI integration in analytics and content distribution, though competition in digital PR tools could intensify.

Sources

Company description, financials, and market data sourced from publicly disclosed ticker information and exchange filings.