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Relia, Inc. operates as a business process outsourcing (BPO) provider in Japan, specializing in contact center services, back-office operations, and digital marketing solutions. The company serves diverse industries by offering inbound/outbound call handling, data entry, CRM optimization, and emergency support, positioning itself as a versatile partner for operational efficiency. Its integration of digital channels (email, SMS, chat) with traditional call center services enhances customer engagement, catering to Japan's demand for high-touch, technology-driven BPO solutions. Relia differentiates itself through domain expertise in VOC (Voice of Customer) management and FAQ consulting, addressing clients' need for actionable insights. While competing in a fragmented market, the company maintains relevance by combining scalability with niche services like product recall support, appealing to sectors requiring crisis responsiveness. Its rebranding from Moshi Moshi Hotline in 2015 reflects a strategic shift toward integrated digital and analytics-driven outsourcing.
Relia reported revenue of ¥120.6 billion for FY2023, with net income of ¥4.3 billion, translating to a net margin of approximately 3.6%. The company generated ¥7.4 billion in operating cash flow, demonstrating steady cash conversion despite capital expenditures of ¥2.2 billion. Its diluted EPS of ¥66.34 suggests efficient earnings distribution across its 64.8 million outstanding shares.
The company’s operating cash flow covers capital expenditures by a factor of 3.3x, indicating robust reinvestment capacity. With minimal total debt (¥754 million) against ¥27.8 billion in cash, Relia maintains a conservative leverage profile, allowing flexibility for strategic investments or dividend growth without compromising financial stability.
Relia’s balance sheet is notably liquid, with cash and equivalents representing ~35% of its ¥94.9 billion market cap. Debt-to-equity is negligible, underscoring a low-risk capital structure. The ¥2.2 billion in capex aligns with typical BPO infrastructure upkeep, suggesting disciplined asset maintenance rather than aggressive expansion.
The dividend payout of ¥43 per share reflects a yield of ~2.9% (assuming a share price near ¥1,464), balancing shareholder returns with retention for digital service enhancements. Revenue growth trends are undisclosed, but the sector’s steady demand for outsourcing in Japan supports baseline resilience.
At a market cap of ¥94.9 billion, Relia trades at ~0.79x revenue and 22x net income, modest for IT services peers. Its beta of 0.87 suggests lower volatility than the broader market, possibly due to stable BPO demand cycles.
Relia’s dual focus on traditional call centers and digital CRM integration positions it to capture hybrid customer service trends. Its strong liquidity and niche expertise in crisis support provide a defensive edge, though competition from global BPOs may pressure margins. The outlook hinges on scaling high-value analytics services while maintaining cost discipline.
Company filings, Bloomberg
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