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MyHammer Holding AG operates an online platform connecting tradespeople and service providers with customers across Europe, functioning as a digital marketplace for home improvement and maintenance services. The company generates revenue primarily through lead generation fees, subscription models, and advertising, leveraging its digital infrastructure to streamline service procurement. As a subsidiary of ANGI Homeservices Inc., it benefits from synergies within a larger network of home service platforms, enhancing its competitive positioning in the fragmented European market. MyHammer differentiates itself through localized service offerings and a user-friendly interface, catering to both individual homeowners and small businesses. The platform’s asset-light model allows for scalability, though it faces competition from regional players and broader online directories. Its niche focus on trades and home services positions it within the broader gig economy, though its growth is tied to digital adoption trends in the European home services sector.
In FY 2020, MyHammer reported revenue of €20.1 million, with net income of €3.6 million, reflecting a healthy net margin of approximately 17.6%. The company’s operating cash flow of €5.4 million underscores efficient cash generation, supported by minimal capital expenditures of €0.1 million, indicating a lean operational structure typical of digital marketplaces.
Diluted EPS stood at €0.50, demonstrating solid earnings power relative to its modest revenue base. The company’s capital efficiency is evident in its high operating cash flow conversion, with minimal reinvestment needs, allowing for potential liquidity retention or strategic deployments.
MyHammer maintains a robust balance sheet, with €9.0 million in cash and equivalents against total debt of €1.1 million, signaling strong liquidity and negligible leverage. This conservative financial structure provides flexibility for organic growth or opportunistic investments.
The company has not paid dividends, prioritizing reinvestment or cash retention. Growth prospects hinge on expanding its user base and monetization strategies in Europe’s evolving digital home services market, though historical data suggests steady rather than explosive growth.
With negligible market capitalization and a negative beta, MyHammer appears to be a niche player with limited market visibility. Its valuation likely reflects its subsidiary status and the challenges of scaling in a competitive, localized industry.
MyHammer’s integration with ANGI Homeservices provides strategic advantages in technology and cross-border scalability. However, its outlook depends on sustained demand for digital home services and the ability to differentiate in a crowded market. Regulatory shifts in gig economy labor laws could also impact its operational model.
Company filings, Bloomberg
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