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Stock Analysis & ValuationYotrio Group Co., Ltd. (002489.SZ)

Professional Stock Screener
Previous Close
$3.79
Sector Valuation Confidence Level
Moderate
Valuation methodValue, $Upside, %
Artificial intelligence (AI)27.71631
Intrinsic value (DCF)1.71-55
Graham-Dodd Method2.61-31
Graham Formula5.2037

Strategic Investment Analysis

Company Overview

Yotrio Group Co., Ltd. stands as a prominent Chinese manufacturer and global supplier in the outdoor furniture industry. Founded in 1992 and headquartered in Linhai, China, the company has established a comprehensive portfolio specializing in the research, development, and sale of a diverse range of outdoor furniture. Its product lines include aluminum and steel furniture, meshes, wickers, resin wood, and wood products, catering to residential and commercial markets worldwide. Yotrio operates under a multi-brand strategy, featuring well-known names such as Das Original, Royal Garden, SunVilla, and Outdoor Essentials, which allows it to target different market segments and price points. As a key player in the Consumer Cyclical sector within the Furnishings, Fixtures & Appliances industry, Yotrio leverages its integrated manufacturing capabilities and global distribution network to serve customers across China and internationally. The company's long-standing presence since the early 1990s has cemented its reputation for quality and innovation in the competitive outdoor living space, making it a significant entity for investors tracking the home and garden consumer goods market.

Investment Summary

Yotrio presents a mixed investment profile characterized by moderate profitability but concerning cash flow dynamics. With a market capitalization of approximately CNY 8.5 billion and a low beta of 0.244, the stock may offer lower volatility relative to the broader market. The company generated solid revenue of CNY 5.68 billion for the period, translating to a net income of CNY 462 million and a diluted EPS of CNY 0.21, indicating reasonable operational efficiency. However, a significant risk factor is the weak operating cash flow of CNY 242.9 million, which is only slightly above half of the net income, suggesting potential issues with working capital management or receivables. While the company maintains a cash position of CNY 770 million against total debt of CNY 1.13 billion, the modest dividend of CNY 0.04 per share reflects a conservative capital return policy. Investors should closely monitor the company's ability to convert earnings into sustainable cash flow in future periods.

Competitive Analysis

Yotrio Group's competitive positioning is anchored by its vertically integrated manufacturing model and multi-brand strategy, which allows it to serve various customer segments from premium to value-oriented markets. The company's three-decade history provides established supply chain relationships and manufacturing expertise, particularly in aluminum and steel products, giving it a cost advantage in production. Its portfolio of brands, including Das Original and SunVilla, enables targeted marketing and distribution channel management. However, Yotrio operates in a highly fragmented and competitive global outdoor furniture market where brand recognition, design innovation, and distribution reach are critical differentiators. The company's primary competitive challenge lies in competing against larger international players with stronger global brand equity and more extensive retail partnerships. While Yotrio's Chinese manufacturing base offers cost advantages, it may face perception challenges regarding quality in certain premium markets compared to European or North American competitors. The company's relatively modest operating cash flow compared to net income suggests potential competitive pressures on working capital terms or inventory management efficiency. Yotrio's future competitive success will depend on its ability to enhance brand value, innovate in product design and materials, and expand its direct-to-consumer and international distribution capabilities while maintaining cost discipline.

Major Competitors

  • Trex Company, Inc. (TREX): Trex is a dominant player in composite decking and railing with strong brand recognition in North America. Its strength lies in innovative, eco-friendly products made from recycled materials, commanding premium pricing. However, Trex focuses primarily on decking rather than comprehensive outdoor furniture, presenting a different product mix compared to Yotrio's broader offering. Trex's weakness includes higher dependency on the North American market and vulnerability to housing market cycles.
  • Bed Bath & Beyond Inc. (BBBY): As a major retailer (though now restructured), Bed Bath & Beyond represented significant distribution channels for outdoor furniture brands. Its strength was extensive retail presence and customer reach, but weakness included intense competition from online retailers and operational challenges. For Yotrio, companies like BBBY were important retail partners rather than direct manufacturing competitors, highlighting the channel dynamics in the outdoor furniture industry.
  • Novaturas AB (NOV): While primarily a travel company, Novaturas operates in the outdoor leisure segment, representing complementary market dynamics. Its strength is understanding consumer leisure trends, but it doesn't compete directly with Yotrio's manufacturing focus. This comparison highlights the broader outdoor living ecosystem in which Yotrio operates.
  • Kukbo Design Co., Ltd. (016380.KS): Kukbo Design is a Korean company specializing in outdoor furniture and interior design elements. Its strength includes design innovation and strong presence in Asian markets, competing directly with Yotrio in similar product categories. Weakness may include smaller scale compared to Chinese manufacturers and limited global distribution reach. Kukbo represents regional competition with a focus on design-led products.
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