| Valuation method | Value, HK$ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 26.50 | 5254 |
| Intrinsic value (DCF) | 0.46 | -7 |
| Graham-Dodd Method | 0.82 | 65 |
| Graham Formula | 1.01 | 103 |
Playmates Holdings Limited, an investment holding company, primarily engages in the creation, design, development, marketing, and distribution of toys in Hong Kong, the Americas, Europe, the rest of the Asia Pacific, and internationally. It operates through three segments: Property Investments and Associated Businesses, Investment Business, and Toy Business. The Property Investments and Associated Businesses segment invests in and leases commercial, industrial, and residential premises for rent; and provides property management services, such as repair and maintenance, building security, general cleaning for common areas, hand-over and take-over of premises, and the monitoring of reinstatement and refurbishment works. The Investment Business segment invests in financial instruments, including listed equity and managed funds. The Toy Business segment designs, develops, markets, and distributes toys and family entertainment activity products. Playmates Holdings Limited was founded in 1966 and is based in Tsim Sha Tsui, Hong Kong.