| Valuation method | Value, £ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 14.00 | -9 |
| Intrinsic value (DCF) | 6.17 | -60 |
| Graham-Dodd Method | n/a | |
| Graham Formula | 6.40 | -58 |
Leifheit AG is a leading German manufacturer and distributor of household and wellbeing products, with a strong heritage dating back to 1868. Headquartered in Nassau, Germany, the company operates through three key segments: Household (laundry care, cleaning, and kitchen goods under the Leifheit brand), Wellbeing (health care and air treatment products under the Soehnle brand), and Private Label (laundry and kitchen goods under Birambeau and Herby brands). Leifheit serves markets across Germany, Central and Eastern Europe, and internationally, leveraging both traditional retail and e-commerce channels. As a consumer cyclical company in the apparel retail industry, Leifheit benefits from brand recognition and a diversified product portfolio catering to everyday household needs. The company’s long-standing reputation for quality and innovation positions it well in the competitive household goods sector.
Leifheit AG presents a stable investment opportunity within the consumer cyclical sector, supported by its well-established brands and diversified product offerings. The company’s solid financials, including a market cap of €198.1M, revenue of €259.2M, and net income of €8.04M in the latest fiscal year, reflect its operational resilience. With a healthy operating cash flow of €28.5M and minimal debt (€1.72M), Leifheit maintains a strong balance sheet. The dividend yield, supported by a €1.05 per share payout, adds appeal for income-focused investors. However, its beta of 1.163 suggests moderate volatility, and competition in the household goods space remains intense. Investors should weigh its brand strength against potential margin pressures from rising input costs and shifting consumer preferences.
Leifheit AG competes in the household and wellbeing products market with a focus on brand differentiation and quality. Its competitive advantage lies in its long-standing reputation (since 1868) and a diversified portfolio spanning laundry care, cleaning, kitchen goods, and health products under well-recognized brands like Leifheit and Soehnle. The company’s dual approach—combining branded products with private-label offerings—allows it to cater to both premium and value-conscious consumers. However, Leifheit faces stiff competition from global giants and regional players, which may have broader distribution networks and economies of scale. Its relatively small market cap (€198.1M) limits its ability to compete on pricing or marketing spend compared to larger rivals. The company’s focus on DACH and Central/Eastern Europe provides regional strength but may limit growth compared to competitors with a more global footprint. Strengths include strong cash reserves (€41.4M) and low debt, but innovation and e-commerce expansion will be critical to maintaining relevance in a rapidly evolving retail landscape.