| Valuation method | Value, £ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 58.40 | 521 |
| Intrinsic value (DCF) | 3.76 | -60 |
| Graham-Dodd Method | n/a | |
| Graham Formula | n/a |
Highlight Event and Entertainment AG, through its subsidiaries, engages in the event marketing business. The company operates through Film, Sports, and Sports and Event Marketing segments. The Film segment engages in the production of films; exploitation of film rights; and acquisition and distribution of theatrical, DVD/Blu-ray, and television movies. The Sports segment conducts the World Boxing Super Series, an annual boxing event; television and digital activities with the umbrella brand SPORT1 and in the areas of production, content solutions services, and content marketing with PLAZAMEDIA; and betting, poker, and casino games. In addition, the sports segment engages in the sporting preparation of professional teams and athletes, as well as the implementation of sporting events and brand activation measures. The Sports and Event Marketing segment markets the UEFA Champions League, UEFA Europa League, UEFA Super Cup, Eurovision Song Contest, and the Vienna Philharmonic. The company was formerly known as Escor Casinos & Entertainment SA and changed its name to Highlight Event and Entertainment AG in May 2012. Highlight Event and Entertainment AG is based in Pratteln, Switzerland.