| Valuation method | Value, £ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 39.10 | 223 |
| Intrinsic value (DCF) | 8.78 | -27 |
| Graham-Dodd Method | n/a | |
| Graham Formula | 0.20 | -98 |
CALIDA Holding AG is a Swiss-based apparel company specializing in underwear, sleepwear, loungewear, and outdoor clothing. Founded in 1941 and headquartered in Sursee, Switzerland, the company operates through three key segments: CALIDA (underwear and loungewear), AUBADE (luxury lingerie), and LAFUMA MOBILIER (outdoor and leisure equipment). CALIDA serves markets across Europe, Asia, and the U.S., leveraging both traditional retail and e-commerce channels. The company’s diversified brand portfolio allows it to cater to different consumer segments, from everyday essentials to high-end lingerie and outdoor gear. As part of the consumer cyclical sector, CALIDA competes in the competitive apparel industry, where brand loyalty and product innovation are crucial. With a market cap of CHF 139.8 million, the company maintains a niche presence in Europe while expanding its digital footprint to enhance global reach.
CALIDA Holding AG presents a mixed investment profile. The company benefits from a diversified brand portfolio, including premium lingerie (AUBADE) and functional outdoor gear (LAFUMA MOBILIER), which provides resilience against market fluctuations. However, its modest market cap (CHF 139.8M) and beta of 0.559 suggest lower volatility but also limited growth momentum. Revenue (CHF 231M) and net income (CHF 14.9M) indicate stable operations, though diluted EPS (CHF 0.0631) is thin. Positive operating cash flow (CHF 37.1M) and a manageable debt load (CHF 34.5M) support financial health, but the dividend (CHF 0.17647/share) is modest. Risks include intense competition in apparel and reliance on European markets. Investors may find value in its niche positioning but should weigh growth constraints.
CALIDA Holding AG competes in the fragmented apparel industry with a focus on differentiated segments: everyday basics (CALIDA), luxury lingerie (AUBADE), and outdoor gear (LAFUMA MOBILIER). Its competitive advantage lies in brand diversification and Swiss heritage, which lends credibility in quality-conscious markets. However, it lacks the scale of global giants like Hanesbrands or PVH Corp. The AUBADE segment competes with high-end lingerie brands (e.g., Chantelle), while LAFUMA MOBILIER faces outdoor specialists like Decathlon. CALIDA’s direct-to-consumer e-commerce strategy helps mitigate retail dependency, but digital penetration lags behind pure-play e-tailers. Geographic concentration in Europe (particularly Switzerland, France, Germany) limits exposure to faster-growing APAC markets. The company’s smaller size restricts marketing budgets, making brand-building challenging against rivals with deeper pockets. Strengths include a loyal customer base and operational efficiency, but innovation and international expansion remain critical to long-term competitiveness.