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Stock Analysis & ValuationShenzhen Longli Technology Co.,Ltd (300752.SZ)

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Previous Close
$18.19
Sector Valuation Confidence Level
Low
Valuation methodValue, $Upside, %
Artificial intelligence (AI)45.20148
Intrinsic value (DCF)9.33-49
Graham-Dodd Method7.35-60
Graham Formula16.68-8

Strategic Investment Analysis

Company Overview

Shenzhen Longli Technology Co., Ltd. is a specialized Chinese manufacturer at the forefront of LED backlight display module technology. Founded in 2007 and headquartered in the tech hub of Shenzhen, the company focuses on the research and development, production, and sale of critical components for modern displays. Its products are integral to a diverse range of high-growth sectors, including communication devices, computers, industrial control systems, automotive displays, and medical equipment. Operating within the Technology sector's Hardware, Equipment & Parts industry, Longli Technology serves as a vital link in the global electronics supply chain. The company's expertise in backlight modules makes it a key player in enabling the advanced visual interfaces required for today's digital and automated world. With a strong foundation in China's manufacturing ecosystem, Longli Technology is positioned to capitalize on the expanding demand for high-quality display components across various industrial and consumer applications, from vehicle infotainment systems to precision medical monitors.

Investment Summary

Shenzhen Longli Technology presents a profile of a niche, financially stable manufacturer with notable strengths and significant risks. The investment case is anchored by its debt-light balance sheet, with minimal total debt (CNY 3.66 million) against a substantial cash position (CNY 428.44 million) and positive operating cash flow (CNY 347.65 million), indicating a strong ability to self-fund operations. The company's remarkably low beta of 0.125 suggests low volatility relative to the broader market, which may appeal to risk-averse investors. However, major concerns include the absence of a dividend, potentially limiting income-seeking investors, and a net income margin of approximately 8%, which, while positive, indicates moderate profitability on revenue of CNY 1.32 billion. The primary investment thesis hinges on the company's ability to maintain its competitive position and grow within the highly competitive and cyclical LED display module market, where pricing pressure and technological obsolescence are constant threats.

Competitive Analysis

Shenzhen Longli Technology operates in the intensely competitive LED backlight module market, where its competitive positioning is defined by its specialization and regional focus. The company's primary advantage appears to be its deep integration within China's vast electronics manufacturing supply chain, particularly in Shenzhen, which provides proximity to key customers and suppliers. Its focus on a diverse application base—spanning communications, computing, industrial control, automotive, and medical displays—provides some diversification benefits, reducing reliance on any single end-market. The financial data suggests a competitive cost structure, evidenced by positive earnings and cash flow, allowing it to navigate a price-sensitive industry. However, its competitive moat may be narrow. As a component supplier, Longli likely faces significant pressure from both larger, vertically integrated display manufacturers who produce their own modules and smaller, low-cost assemblers. The lack of a strong brand identity beyond its industrial customer base and its dependence on the broader health of the Chinese manufacturing sector are key vulnerabilities. Its future positioning will depend on its R&D investments to keep pace with technological shifts, such as the transition to Mini-LED and Micro-LED backlighting, and its ability to move up the value chain to capture more margin. Its small market cap relative to global players underscores its status as a specialized regional contender rather than a market leader.

Major Competitors

  • Visionox Technology Inc. (002387.SZ): Visionox is a direct competitor focused on OLED and other advanced display technologies. Its strength lies in its broader technology portfolio, including its own panel manufacturing, which gives it a more integrated and potentially higher-margin business model compared to Longli's component-focused approach. However, Visionox operates in a more capital-intensive segment and may face different financial pressures. Its scale and technological ambitions make it a significant competitor for advanced display applications.
  • BOE Technology Group Co., Ltd. (000725.SZ): BOE is a global giant in display panel manufacturing and a behemoth compared to Longli. Its overwhelming strengths are immense scale, massive R&D budgets, and vertical integration, producing both panels and the components that go into them. For a company like Longli, BOE represents both a potential customer and a formidable competitor, as it can supply its own backlight needs internally. Longli's competitive response is likely to be focused on agility, customization, and serving niche markets that are not priorities for a corporation of BOE's size.
  • TCL Technology Group Corporation (000100.SZ): Through its subsidiary CSOT, TCL Technology is another vertically integrated display titan. Similar to BOE, its strengths are scale, brand power, and control over the entire supply chain from components to finished TVs and monitors. TCL's focus on consumer electronics gives it a different end-market emphasis, but its component manufacturing capabilities directly compete with pure-play module makers like Longli. Longli must compete by offering specialized solutions or more favorable terms to manufacturers not affiliated with large conglomerates.
  • MediaTek Inc. (2454.TW): While primarily a semiconductor design company, MediaTek is a key player in the display ecosystem through its display driver ICs and integrated solutions. Its strength is in providing the 'brains' behind the display, creating a symbiotic yet competitive dynamic. A company like Longli relies on components from suppliers like MediaTek, but MediaTek's partnerships with panel makers could potentially sideline independent module suppliers. MediaTek's weakness from Longli's perspective is that it does not manufacture the physical backlight modules, leaving a space for specialists.
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