| Valuation method | Value, ¥ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 1357.20 | 74 |
| Intrinsic value (DCF) | 290.80 | -63 |
| Graham-Dodd Method | n/a | |
| Graham Formula | n/a |
Baroque Japan Limited is a leading Japanese apparel and accessories retailer, operating under a diverse portfolio of brands including MOUSSY, SLY, SHEL'TTER, and others. The company specializes in fashion retail and wholesale, catering to a broad demographic with its trendy and high-quality offerings. With a strong domestic presence, Baroque Japan operates 367 stores in Japan (278 directly managed and 89 franchised) and six overseas locations, complemented by a robust e-commerce platform. The company also engages in brand and trademark management, enhancing its market positioning. Headquartered in Tokyo, Baroque Japan has been a key player in Japan's consumer cyclical sector since its founding in 2000. Its multi-brand strategy and omnichannel approach position it well in the competitive Japanese fashion retail market.
Baroque Japan Limited presents a mixed investment profile. The company's diversified brand portfolio and omnichannel strategy provide resilience in Japan's competitive apparel market. However, recent financials show a net loss of ¥2.57 billion (FY ending 2025), with negative EPS of -71.58 JPY, signaling operational challenges. The company maintains a solid cash position (¥11.3 billion) and generates positive operating cash flow (¥2.2 billion), but high total debt (¥8 billion) raises leverage concerns. The low beta (0.26) suggests lower volatility compared to the market, which may appeal to risk-averse investors. The dividend yield (¥38 per share) offers some income appeal, but profitability recovery is critical for sustained investor confidence.
Baroque Japan competes in Japan's highly fragmented apparel retail sector, where differentiation through brand identity and customer loyalty is key. Its multi-brand strategy allows it to target diverse consumer segments, from casual (MOUSSY) to premium (BLACK BY MOUSSY). The company's direct-to-consumer (DTC) model, combining physical stores and e-commerce, enhances customer engagement and margins. However, Baroque Japan faces intense competition from fast-fashion giants and domestic players, pressuring pricing and innovation. Its recent net losses indicate challenges in scaling profitability despite revenue stability (¥58.18 billion). The company's competitive edge lies in its strong brand portfolio and localized fashion sense, but it lags behind global players in supply chain efficiency and international expansion. Strengthening digital capabilities and cost management will be critical to maintaining market share.