| Valuation method | Value, ¥ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 1869.71 | 47 |
| Intrinsic value (DCF) | 486.78 | -62 |
| Graham-Dodd Method | n/a | |
| Graham Formula | 949.77 | -25 |
Macromill, Inc. is a leading global provider of marketing research and digital marketing solutions, headquartered in Tokyo, Japan. Specializing in neuro research services, the company leverages advanced technologies like electroencephalograms to analyze neural activity reactions, offering insights beyond traditional questionnaires and interviews. Macromill's diverse service portfolio includes Internet and offline research, digital marketing research, database research, and medical research, alongside O2O promotion and web advertisement services. The company's innovative offerings, such as Movie Karte for video advertisement effectiveness measurement and Macromill Ads for digital advertising planning and distribution, position it as a key player in the advertising agencies sector. With a strong presence in the Communication Services industry, Macromill collaborates with major partners like Sumitomo Mitsui Card Co., Ltd., enhancing its market reach and technological capabilities. Founded in 2000, Macromill continues to drive growth through cutting-edge research methodologies and data-driven marketing solutions.
Macromill, Inc. presents a compelling investment opportunity with its niche focus on neuro research and digital marketing solutions. The company's diversified service offerings and technological advancements provide a competitive edge in the advertising research sector. With a market cap of approximately ¥48.9 billion and a beta of 0.395, Macromill exhibits lower volatility compared to the broader market. The company reported revenue of ¥43.9 billion and net income of ¥2.3 billion in the latest fiscal year, with a diluted EPS of ¥59.86. Operating cash flow stands at ¥8.3 billion, supported by robust cash reserves of ¥10.4 billion. However, investors should note the total debt of ¥33.1 billion, which could pose liquidity risks. The dividend yield, with a dividend per share of ¥15, adds to the attractiveness for income-focused investors. Macromill's growth potential is underpinned by its innovative research methodologies and expanding digital marketing services, making it a noteworthy consideration for long-term investors.
Macromill, Inc. competes in the highly fragmented advertising research and digital marketing industry, where differentiation through technology and specialized services is critical. The company's competitive advantage lies in its neuro research capabilities, which are relatively rare in the market, providing deeper consumer insights than traditional methods. Macromill's integration of brain wave data in services like Movie Karte sets it apart from competitors relying solely on surveys and interviews. The company's collaboration with Sumitomo Mitsui Card Co., Ltd. enhances its credibility and access to broader datasets. However, Macromill faces competition from larger global players with more extensive resources and established client bases. The company's focus on Japan and Asia-Pacific markets limits its global reach compared to multinational competitors. To maintain its edge, Macromill must continue investing in R&D and expanding its digital marketing solutions. The advertising industry's shift towards data-driven decision-making favors Macromill's expertise, but the company must navigate challenges like high competition and the need for continuous innovation to sustain growth.