| Valuation method | Value, ¥ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 1353.75 | 41 |
| Intrinsic value (DCF) | 787.09 | -18 |
| Graham-Dodd Method | 968.54 | 1 |
| Graham Formula | 473.33 | -51 |
IID, Inc. (6038.T) is a Japan-based company specializing in digital media, research, and e-commerce solutions. Operating under the Communication Services sector, IID manages a diverse portfolio of media websites covering business, technology, entertainment, fashion, and more, catering to niche and broad audiences alike. The company also provides comprehensive research and consulting services, including quantitative and qualitative analysis, as well as overseas research. Additionally, IID offers shop management ASP systems tailored for e-commerce businesses, enhancing operational efficiency for online retailers. Headquartered in Tokyo and founded in 2000, IID has established itself as a key player in Japan's digital media and advertising landscape. With a market capitalization of approximately ¥4.62 billion, the company continues to leverage its expertise in content creation and digital commerce to drive growth in an increasingly competitive industry.
IID, Inc. presents a mixed investment profile. On the positive side, the company operates in the growing digital media and e-commerce sectors, with a diversified portfolio of niche websites and research services. Its strong cash position (¥3.61 billion) and low beta (0.336) suggest relative stability compared to broader market volatility. However, the company's modest net income (¥163 million) and diluted EPS (¥33.31) indicate limited profitability, while its revenue (¥6.13 billion) reflects moderate scale in a competitive industry. The dividend yield (based on ¥14 per share) may appeal to income-focused investors, but growth prospects depend on IID's ability to expand its digital footprint and monetize its media assets more effectively. Risks include intense competition in Japan's digital advertising space and reliance on domestic market conditions.
IID, Inc. competes in Japan's crowded digital media and advertising sector, where differentiation is key. The company's strength lies in its diversified content portfolio, spanning business, technology, and entertainment niches, which allows it to capture varied audience segments. Its integrated research and consulting services add value to its media offerings, creating cross-selling opportunities. However, IID faces stiff competition from larger media conglomerates and digital advertising platforms with greater resources and global reach. The company's relatively small scale (¥6.1 billion revenue) limits its bargaining power with advertisers compared to industry giants. Its focus on the Japanese market is both a strength (deep local expertise) and a weakness (limited geographic diversification). The shop management ASP system for e-commerce represents a potential growth area, but adoption faces competition from established SaaS providers. IID's competitive advantage rests on its ability to maintain engaged niche audiences and leverage its research capabilities to deliver targeted advertising solutions.