| Valuation method | Value, ¥ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 2239.28 | 52 |
| Intrinsic value (DCF) | 298336.37 | 20209 |
| Graham-Dodd Method | 1577.72 | 7 |
| Graham Formula | 9241.86 | 529 |
Macbee Planet, Inc. is a Tokyo-based analytics consulting firm specializing in data-driven marketing solutions. Founded in 2015, the company operates in Japan's advertising and marketing technology sector, offering services such as LTV (Lifetime Value) prediction modeling, purchasing data analysis, and visualization to optimize marketing strategies. Macbee Planet's proprietary products include Robee, a web-based customer service tool, and Honeycomb, a data analysis platform designed to enhance sales and operational efficiency. Positioned within the Communication Services sector, Macbee Planet leverages advanced analytics and technology to help businesses improve customer engagement and marketing ROI. With a market capitalization of approximately ¥39.8 billion, the company has established itself as a key player in Japan's growing marketing analytics industry, catering to businesses seeking data-driven decision-making tools.
Macbee Planet presents an intriguing investment opportunity within Japan's burgeoning marketing analytics sector. The company's strong revenue growth (¥39.4 billion in FY 2024) and profitability (net income of ¥2.28 billion) underscore its ability to monetize its data-driven solutions effectively. With a robust operating cash flow of ¥4.72 billion and a healthy cash position (¥11.33 billion), Macbee Planet demonstrates financial stability. However, investors should note the company's high beta (1.56), indicating higher volatility relative to the market. The dividend yield, supported by a ¥36 per share payout, may appeal to income-focused investors. Risks include intense competition in the marketing technology space and potential economic sensitivity given its consulting-based revenue model. The company's niche focus on Japan could limit geographic diversification but also provides deep local market expertise.
Macbee Planet competes in Japan's specialized marketing analytics and advertising technology sector, differentiating itself through proprietary platforms like Robee and Honeycomb. The company's competitive advantage lies in its dual focus on consulting services and product development, allowing it to cater to diverse client needs from strategy to implementation. Its deep expertise in LTV modeling and purchasing data analysis positions it well in Japan's data-driven marketing landscape, where businesses increasingly prioritize measurable ROI. However, the company faces competition from both global marketing tech platforms and domestic analytics providers. Macbee Planet's relatively small size (compared to multinational competitors) allows for agility and localized service but may limit R&D budgets. The company's strong cash position provides flexibility for product enhancement and potential acquisitions. Its Tokyo headquarters gives it cultural and linguistic advantages in serving Japanese clients, though this geographic concentration also represents a growth limitation. The advertising agency sector's cyclical nature presents both opportunities (during marketing budget expansions) and risks (during downturns).