| Valuation method | Value, ¥ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 22798.15 | 1354 |
| Intrinsic value (DCF) | 13237.16 | 744 |
| Graham-Dodd Method | 316.43 | -80 |
| Graham Formula | 659.54 | -58 |
baby calendar Inc. (7363.T) is a Tokyo-based company specializing in digital platforms and services for pregnancy, childcare, and women's health in Japan. Operating under the dacco brand, the company runs popular information sites such as Moon Calendar (menstruation tracking), Woman Calendar (anti-aging), and long-term calendar (elderly care resources). Its core business includes a pregnancy/childcare information portal, gift acceptance services, and First Gift Card—a personalized baby picture book. Additionally, baby calendar provides touch panel monitors and web marketing solutions for healthcare facilities. Formerly known as Cookpad Baby Co., the company rebranded in 2017 to reflect its expanded focus on lifecycle care services. With ¥1.53B in revenue (FY2024) and a ¥1.34B market cap, it serves a niche but growing demand for digital health resources in Japan's aging society.
baby calendar presents a specialized play in Japan's digital healthcare niche with modest revenue growth (¥1.53B FY2024) but thin profitability (net income ¥17.2M). Its asset-light model generates solid operating cash flow (¥195M), though high beta (1.54) suggests volatility. The zero dividend policy reinvests earnings into content and platform expansion. Key risks include reliance on Japan's declining birthrate and competition from general health platforms. Upside potential lies in monetizing its engaged user base (particularly through gift services and B2B healthcare solutions) and possible expansion into adjacent Asian markets with similar demographics.
baby calendar occupies a unique position as a vertically integrated digital platform for pregnancy/childcare and women's health in Japan. Its competitive edge stems from: 1) Niche authority - Deep, Japan-specific content under the trusted dacco brand, 2) Multi-platform ecosystem - Synergies between information sites (Moon Calendar, Woman Calendar) and transactional services (gift acceptance), 3) Healthcare adjacency - B2B solutions for obstetrics/gynecology clinics. However, it faces pressure from both generalist platforms (like Yahoo Japan's health portals) and global women's health apps (Flo, Clue). Its monetization through advertising and gifts lacks the scalability of subscription models used by competitors. The company's Japan focus is both a strength (cultural relevance) and limitation (TAM constraints). While technology spend appears low (¥8.1M capex), its first-mover advantage in Japanese childcare digital services provides some defensibility. Success hinges on converting its informational platforms into higher-margin transactional services while maintaining content quality.