| Valuation method | Value, ¥ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 1526.07 | -28 |
| Intrinsic value (DCF) | 14163.11 | 567 |
| Graham-Dodd Method | 831.21 | -61 |
| Graham Formula | 2230.72 | 5 |
Aidma Holdings, Inc. (7373.T) is a Tokyo-based company specializing in sales, business, and management support services across Japan and internationally. Operating in the Specialty Business Services sector under Industrials, Aidma provides a suite of innovative digital tools designed to enhance corporate sales strategies, remote workforce management, and business succession solutions. Key offerings include Sales Platform, Sales Crowd, and meet in for sales optimization; Crowd Members and mama works for workforce support; and GOMAPS for M&A facilitation. Founded in 2008, Aidma leverages cloud-based technologies and data analytics to address inefficiencies in sales processes and organizational management. With a market cap of approximately ¥29.3 billion, the company serves diverse industries, emphasizing scalability and digital transformation. Its hybrid model of software tools and consulting services positions it uniquely in Japan's growing B2B support market, catering to SMEs and large enterprises navigating remote work trends and sales automation.
Aidma Holdings presents a niche investment opportunity in Japan's digital business support sector, with a focus on high-margin SaaS tools and consulting services. The company's robust net income (¥1.43 billion) and operating cash flow (¥1.19 billion) in FY2024 reflect efficient operations, while a debt-to-equity ratio near zero (¥420 million debt vs. ¥5.54 billion cash) underscores financial stability. A beta of 0.821 suggests lower volatility than the broader market, appealing to risk-averse investors. However, reliance on domestic demand (Japan contributes most revenue) and competition from global SaaS providers pose risks. The dividend yield (~1.5% at current prices) is modest, making growth execution—particularly international expansion—critical for valuation upside. Investors should monitor adoption rates of its newer platforms like GOMAPS (M&A) and BIZMAPS (corporate data).
Aidma competes in Japan's fragmented sales and business support software market by combining localized consulting expertise with modular, cloud-based tools—a differentiation from pure-play SaaS vendors. Its Sales Platform integrates strategy planning with execution analytics, a hybrid approach lacking in competitors like Salesforce (CRM). The company's focus on underserved niches (e.g., housewife recruitment via mama works, SME succession via GOMAPS) reduces direct competition. However, scalability beyond Japan remains untested against global players with deeper R&D budgets. Aidma's ¥5.54 billion cash reserve provides M&A flexibility to consolidate regional competitors or acquire tech capabilities. Key challenges include: (1) competing with free/low-cost scheduling tools (e.g., Calendly) for features like Crowd Calendar, (2) limited brand recognition versus Recruit Holdings (6098.T) in HR-related services, and (3) integration risks as clients adopt competing enterprise suites (e.g., Microsoft Teams for meet in's video communication). Its asset-light model (minimal capex at ¥-94 million) allows rapid pivots but depends on sustained salesforce effectiveness in consultative selling.