| Valuation method | Value, ¥ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 2260.22 | 25 |
| Intrinsic value (DCF) | 111556.58 | 6053 |
| Graham-Dodd Method | 52.31 | -97 |
| Graham Formula | 1097.99 | -39 |
ASIRO Inc. is a Tokyo-based company specializing in legal services media and human resources, operating under two primary segments: Legal Media & Other, and Legal Human Resources. The Legal Media segment focuses on attorney search services and career change media like Carism, while the Legal Human Resources segment provides fee-based employment placement services. Founded in 2009, ASIRO has carved a niche in Japan's consumer cyclical sector by bridging legal professionals with potential clients and job opportunities. With a market capitalization of approximately ¥13.56 billion, ASIRO leverages digital platforms to serve the legal industry, positioning itself as a key player in Japan's legal services media landscape. The company's diversified revenue streams and strategic focus on legal and career-related media make it a unique entity in the personal products and services industry.
ASIRO Inc. presents a mixed investment profile. On the positive side, the company operates in a niche market with relatively stable demand for legal and career-related services, supported by a diversified revenue model. Its strong cash position (¥1.6 billion) and manageable debt (¥678 million) provide financial flexibility. However, the company's net income of ¥142 million and diluted EPS of ¥19.61 indicate modest profitability. The beta of 0.843 suggests lower volatility compared to the broader market, which may appeal to risk-averse investors. The dividend yield, with a payout of ¥24.18 per share, could attract income-focused investors, but the company's growth prospects in a competitive and regulated industry warrant caution. Investors should weigh ASIRO's niche positioning against its limited scale and the competitive pressures in Japan's legal services sector.
ASIRO Inc. operates in a specialized segment of Japan's legal services and human resources industry, differentiating itself through digital media platforms that connect legal professionals with clients and job opportunities. The company's competitive advantage lies in its dual focus on legal media and human resources, allowing it to capture multiple revenue streams within the legal ecosystem. However, ASIRO faces competition from larger, more diversified HR and legal service providers, as well as niche players in legal tech and recruitment. Its relatively small market cap (¥13.56 billion) limits its ability to scale compared to industry giants. The company's strength is its targeted approach to the legal sector, but its reliance on Japan's domestic market exposes it to local economic fluctuations and regulatory changes. ASIRO's ability to innovate in digital legal services and maintain its niche positioning will be critical to sustaining its competitive edge.