| Valuation method | Value, ¥ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 856.39 | 10 |
| Intrinsic value (DCF) | 605.45 | -22 |
| Graham-Dodd Method | 741.05 | -5 |
| Graham Formula | 117.43 | -85 |
Slogan Inc. (9253.T) is a Tokyo-based human resource support services provider specializing in recruitment and career development for startups and venture companies. The company operates multiple platforms, including Goodfind, a job-hunting service for new graduates; FactLogic, a consulting job-hunting service; Intern Street, a long-term intern recruitment service; and Goodfind Career, an agent focused on venture and startup recruitment. Additionally, Slogan Inc. offers HR SaaS solutions like TeamUp for organizational development and Metanobi, a video-based experiential learning platform. Founded in 2005, the company serves Japan's growing demand for innovative talent acquisition and career support, particularly in the dynamic startup ecosystem. With a market cap of ¥1.65 billion, Slogan Inc. plays a key role in Japan's staffing and employment services sector, leveraging digital platforms to bridge the gap between young professionals and high-growth companies.
Slogan Inc. presents a niche investment opportunity in Japan's HR and recruitment sector, particularly focused on startups and venture companies. The company's diversified service offerings, including job platforms, consulting, and SaaS-based HR solutions, position it well in a competitive market. However, its small market cap (¥1.65B) and modest net income (¥86.8M) suggest limited scale compared to larger staffing firms. The lack of debt and strong cash position (¥1.74B) provide financial stability, but the absence of dividends may deter income-focused investors. Given its low beta (0.139), the stock may offer defensive characteristics but could also indicate lower growth potential. Investors should weigh its specialization in Japan's startup ecosystem against broader macroeconomic risks affecting hiring trends.
Slogan Inc. operates in Japan's competitive staffing and HR services market, differentiating itself through a focus on startups, venture companies, and young professionals. Its competitive advantage lies in its specialized platforms like Goodfind and Intern Street, which cater to niche segments often underserved by larger staffing firms. The company's SaaS-based solutions (TeamUp, Metanobi) add a tech-driven edge, aligning with digital transformation trends in HR. However, Slogan Inc. faces stiff competition from established staffing giants with broader geographic reach and deeper resources. Its reliance on Japan's startup ecosystem could be both a strength (specialization) and a weakness (limited diversification). The company's zero debt and strong cash reserves provide flexibility, but its small scale may limit bargaining power with clients and candidates. Success will depend on its ability to maintain innovation in HR tech while expanding its client base beyond early-stage companies.