| Valuation method | Value, € | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | n/a | n/a |
| Intrinsic value (DCF) | n/a | |
| Graham-Dodd Method | 0.56 | -93 |
| Graham Formula | 1.39 | -82 |
Artefact SA (ALATF.PA) is a Paris-based global leader in data marketing and consulting services, specializing in AI-driven digital transformation. Formerly known as NetBooster SA, the company rebranded in 2018 to reflect its expanded focus on data strategy, AI industrialization, and digital marketing solutions. Operating in the competitive Advertising Agencies sector under Communication Services, Artefact offers a comprehensive suite of services including SEO, affiliate marketing, paid social, CRM, and programmatic advertising. The company also excels in data governance, AI algorithm development, and e-commerce optimization, catering to businesses seeking cutting-edge martech and adtech solutions. With a strong presence in Europe and beyond, Artefact combines creative data lake design with robust analytics capabilities, positioning itself as a key player in the rapidly evolving digital marketing landscape. The company's dual expertise in consulting and execution makes it a unique partner for enterprises navigating the complexities of data-driven marketing.
Artefact SA presents an intriguing investment case as a specialized player in high-growth segments of digital marketing and AI consulting. The company's 2020 financials show modest profitability (€3.87M net income on €75.08M revenue) with healthy operating cash flow (€7.64M). However, investors should note the elevated beta (1.72) suggesting higher volatility relative to the market. The zero dividend policy indicates reinvestment in growth initiatives. Key attractions include exposure to the expanding AI and data analytics markets, though competition from larger global agencies and reliance on digital ad spending cycles pose risks. The balance sheet shows substantial cash reserves (€27.94M) nearly matching total debt (€33.88M), providing financial flexibility. The investment thesis hinges on Artefact's ability to scale its higher-margin consulting services while maintaining its performance marketing capabilities.
Artefact competes in a fragmented global market for digital marketing services, differentiating itself through deep technical expertise in AI and data science applications for marketing. Unlike traditional advertising networks, Artefact combines consulting-led data strategy with execution capabilities, creating an end-to-end value proposition. The company's French origins provide regional strength in Europe, though it lacks the global scale of major holding companies. Artefact's competitive advantage lies in its ability to implement sophisticated AI solutions (like predictive analytics and personalization algorithms) that many mid-sized agencies cannot deliver. However, this specialization also creates dependency on technical talent in a tight labor market. Compared to full-service agencies, Artefact has greater agility in adopting new technologies but may face challenges competing for large, multi-channel accounts. The company's focus on measurable performance marketing (paid search, programmatic) provides revenue stability but exposes it to platform risks (Google, Meta algorithm changes). Its consulting arm offers higher margins but requires continuous innovation to stay ahead of in-house brand teams building similar capabilities.