| Valuation method | Value, € | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 251.72 | 1874 |
| Intrinsic value (DCF) | 671326.19 | 5265203 |
| Graham-Dodd Method | 0.63 | -95 |
| Graham Formula | 39.34 | 209 |
Hopscotch Global PR Group (ALHOP.PA) is a leading French public relations and communications firm with a diversified portfolio of specialized agencies catering to various industries, including luxury, sports, finance, real estate, entertainment, and more. Headquartered in Paris, the company operates internationally, offering services such as reputation management, internal and event communications, digital brand protection, and SaaS-based collective intelligence solutions. With subsidiaries like Le Public Système PR, Sagarmatha, and Sopexa, Hopscotch provides tailored PR and marketing strategies for clients in food, beverage, lifestyle, and other sectors. Founded in 1968, the company rebranded from Public Système Hopscotch to Hopscotch Global PR Group in 2015, reflecting its expanded global footprint. The firm's expertise in integrated communications, digital transformation, and event management positions it as a key player in the competitive advertising and PR industry.
Hopscotch Global PR Group presents a niche investment opportunity in the European PR and communications sector. With a market cap of €53.7M and steady revenue of €319M (FY 2024), the company maintains profitability (net income of €4.8M) and a diluted EPS of €1.58. Its diversified agency model mitigates industry-specific risks, while its SaaS platform Beeshake and event solution Capdel offer growth potential in digital transformation. However, the PR industry is highly competitive, and Hopscotch's moderate debt (€60.9M) against cash reserves (€51.9M) suggests manageable leverage. The dividend yield (€0.65 per share) may appeal to income-focused investors, but the stock's beta of 1.08 indicates market-aligned volatility. Investors should weigh its specialized expertise against broader economic sensitivity in advertising spend.
Hopscotch Global PR Group competes in a fragmented PR and communications market, differentiating itself through a multi-agency structure that allows for industry specialization. Its subsidiaries, such as Le Public Système PR and Sopexa, provide deep expertise in luxury, food & beverage, and digital reputation management—key areas where global PR firms often lack localized insights. The company's SaaS platform, Beeshake, offers a technological edge in collective intelligence, though it faces competition from standalone digital marketing tools. Hopscotch's French and European focus provides regional strength but limits scale compared to global giants like WPP or Publicis. Its agility in event communications (via Sagarmatha and Capdel) is a competitive advantage, particularly for SME clients. However, reliance on discretionary marketing budgets in sectors like luxury and tourism exposes it to economic downturns. The firm’s moderate size may hinder competing for multinational accounts against deeper-pocketed rivals, but its niche expertise in high-growth areas (e.g., food branding via Sopexa) offers resilience.