| Valuation method | Value, € | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | n/a | n/a |
| Intrinsic value (DCF) | n/a | |
| Graham-Dodd Method | n/a | |
| Graham Formula | 208.86 | 19791 |
Media-Maker S.p.A. is an Italy-based company specializing in the development and production of branded content, catering to the fast-moving media and marketing industry. Operating primarily in Italy, the company provides editorial content for both print and digital magazines, alongside branded content and consulting services tailored for businesses. Media-Maker also offers comprehensive marketing, communication, and advertising solutions, leveraging diverse channels such as digital outdoors, infopads, and online spaces. Additionally, the company manages production studios that create commercials, movies, TV formats, and other multimedia content, including documentaries, series, and video clips. Founded in 2017 and headquartered in Milan, Media-Maker plays a pivotal role in Italy's communication services sector, particularly in branded content and media production. Despite its relatively recent establishment, the company has positioned itself as a dynamic player in the evolving digital content landscape.
Media-Maker S.p.A. presents a mixed investment profile. The company operates in the growing branded content and digital marketing space, which benefits from increasing demand for targeted advertising and multimedia production. However, its financials reveal challenges, including a net loss of €6.73 million in FY 2022 and negative diluted EPS. While operating cash flow was positive at €1.64 million, capital expenditures were significant at €2.29 million, indicating ongoing investments in production capabilities. The company's low beta (0.272) suggests lower volatility compared to the broader market, but its high total debt (€10.46 million) and modest cash reserves (€0.43 million) raise liquidity concerns. Investors should weigh the potential of Italy's branded content market against Media-Maker's financial health and competitive positioning.
Media-Maker S.p.A. competes in Italy's branded content and media production sector, where differentiation hinges on creative capabilities, client relationships, and technological adaptability. The company's strength lies in its integrated service offering, combining content creation, marketing consulting, and multimedia production under one roof. This vertical integration allows Media-Maker to serve clients end-to-end, from strategy to execution. However, the company faces intense competition from larger, more established players with greater financial resources and international reach. Its niche focus on Italy provides localized expertise but limits scalability compared to global competitors. Media-Maker's relatively small market cap (€2.09 million) and recent incorporation (2017) suggest it lacks the scale and brand recognition of industry leaders. The company's ability to innovate in digital content formats and maintain cost efficiency will be critical to carving out a sustainable position in this competitive landscape. Additionally, its high debt load could constrain investment in growth initiatives, putting it at a disadvantage against better-capitalized rivals.