| Valuation method | Value, CHF | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 155.32 | -26 |
| Intrinsic value (DCF) | 107.73 | -49 |
| Graham-Dodd Method | n/a | |
| Graham Formula | 86.01 | -59 |
APG|SGA SA is a leading Swiss media company specializing in out-of-home (OOH) advertising, with a strong presence in Switzerland and Serbia. Founded in 1900 and headquartered in Geneva, the company offers a diverse portfolio of advertising formats, including posters, digital screens, mobile advertising, and interactive displays in high-traffic locations such as city centers, railway stations, airports, shopping centers, and public transport vehicles. APG|SGA SA leverages its extensive network to provide advertisers with targeted, high-impact campaigns, supported by state-of-the-art digital solutions. As a key player in the advertising agencies sector within the Communication Services industry, the company benefits from Switzerland's stable economy and high advertising spend per capita. Its long-standing market presence and innovative advertising solutions position it as a trusted partner for brands seeking visibility in Swiss and Serbian markets.
APG|SGA SA presents a stable investment opportunity with its strong market position in Swiss OOH advertising, a sector with steady demand due to high foot traffic in urban areas. The company's diversified revenue streams, including digital and traditional formats, provide resilience against market fluctuations. With no debt and a healthy cash position (CHF 56.4 million), APG|SGA demonstrates financial stability. The attractive dividend yield (CHF 12 per share) enhances its appeal to income-focused investors. However, risks include exposure to economic cycles affecting ad spend and potential competition from digital advertising platforms. The low beta (0.552) suggests lower volatility relative to the market, making it a conservative choice within the sector.
APG|SGA SA holds a dominant position in Switzerland's OOH advertising market, benefiting from its extensive physical network and long-established relationships with advertisers. Its competitive advantage lies in its prime locations, including high-traffic transit hubs and urban centers, which are difficult for competitors to replicate. The company has successfully integrated digital screens alongside traditional posters, enhancing its value proposition. However, it faces competition from global digital ad platforms (e.g., Google, Meta) that offer targeted online advertising, though APG|SGA's local market expertise and physical presence provide differentiation. In Serbia, its subsidiary operations face competition from local OOH players, but APG|SGA's Swiss backing provides financial and operational stability. The company's lack of debt and strong cash flow (CHF 40.9 million operating cash flow in FY 2024) allow for continued investment in digital upgrades, ensuring competitiveness. Its main challenge is adapting to shifting advertiser preferences toward programmatic and data-driven OOH solutions.