Company description

Asaleo Care Limited (ASAI) is a leading personal care company based in Australia and New Zealand. The company was founded in 1932 and has since become a household name, providing essential products for health, hygiene, and wellbeing. With a diverse portfolio that includes some of the most recognizable brands such as Libra, Treasures, and Purex, ASAI offers a wide range of products in the feminine care, baby care, and adult care categories. The company's commitment to innovation and sustainability has also allowed it to expand its reach to the global market, with operations in Asia and the Pacific. ASAI's strong focus on customer relationships, brand development, and cost management has positioned it as a leader in the personal care industry. By staying true to its purpose of improving people's lives with quality products, ASAI continues to experience steady growth and success in both local and international markets.