Company description
BBW, which stands for Build-A-Bear Workshop, is a company specializing in customizable stuffed animal toys. Founded in 1997, the company has become a beloved brand among children and families, with its signature "bear-making" experience where customers can personalize their own stuffed animals with various accessories and clothing. The company has over 500 retail stores in 17 countries and has also expanded its reach through e-commerce and partnerships with popular brands such as Disney and Marvel. Despite facing challenges in recent years, such as declining mall traffic and the rise of online shopping, BBW has adapted and continued to thrive with new initiatives such as opening concept stores and launching a subscription service. In addition to its commitment to creating magical experiences for customers, BBW also emphasizes its social responsibility through initiatives such as its Hugs N' Hope charity program and sustainability efforts. The company has proven to be a resilient and innovative brand, striving to bring joy and make a positive impact in the world.