| Valuation method | Value, € | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 30.92 | 848 |
| Intrinsic value (DCF) | 15.60 | 379 |
| Graham-Dodd Method | 2.35 | -28 |
| Graham Formula | 1.20 | -63 |
Borussia Dortmund GmbH & Co. Kommanditgesellschaft auf Aktien (BVB.DE) is a leading German football club based in Dortmund, operating under the iconic SIGNAL IDUNA PARK stadium. Founded in 1909, the company engages in professional football operations, player transfers, merchandising, hospitality, and event management. As a key player in the sports entertainment sector, Borussia Dortmund generates revenue through matchday operations, broadcasting rights, sponsorships, and commercial activities. The club's strong brand equity, loyal fanbase, and competitive performance in the Bundesliga and European competitions enhance its market position. Additionally, the company diversifies income streams through travel services, stadium tours, and medical rehabilitation investments. With a market capitalization of approximately €426.6 million, Borussia Dortmund remains a prominent name in European football, balancing sporting success with commercial growth.
Borussia Dortmund presents a unique investment opportunity in the sports entertainment sector, combining brand strength with diversified revenue streams. The club's solid financials, including €509.1 million in revenue and €44.3 million net income (FY 2024), reflect its commercial viability. However, the stock's beta of 1.175 indicates higher volatility, typical for sports-related equities. Key risks include dependence on sporting performance, player transfer market fluctuations, and macroeconomic factors affecting sponsorships. The modest dividend yield (€0.06 per share) may appeal to long-term investors, but capital appreciation hinges on sustained on-field success and commercial expansion. Investors should weigh the club's strong fan engagement against the inherent unpredictability of football revenues.
Borussia Dortmund competes in the high-stakes European football landscape, where brand value and sporting success drive revenue. The club's competitive advantage lies in its passionate fanbase, world-class youth academy, and consistent Bundesliga and UEFA Champions League participation. Unlike many peers, Dortmund maintains financial stability by balancing transfer income with commercial growth, avoiding excessive debt (€37.9 million total debt). However, it faces stiff competition from wealthier clubs like Bayern Munich, which dominate domestically, and Premier League teams with greater broadcasting revenues. Dortmund's SIGNAL IDUNA PARK, one of Europe's largest stadiums, ensures strong matchday income, but reliance on player sales (e.g., Jude Bellingham) highlights vulnerability to talent cycles. Sponsorships with Puma, Evonik, and 1&1 provide steady cash flow, yet global reach lags behind elite clubs like Real Madrid or Manchester United. The club's focus on sustainable growth differentiates it from debt-laden competitors, but limited revenue diversification beyond football poses long-term risks.