| Valuation method | Value, £ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 30.48 | -92 |
| Intrinsic value (DCF) | 31.16 | -92 |
| Graham-Dodd Method | 2.36 | -99 |
| Graham Formula | 5.72 | -99 |
Celtic plc (LSE: CCPC.L) is a leading professional football club based in Glasgow, United Kingdom, operating under Celtic F.C. Limited. Founded in 1887, the company engages in football operations, youth development, merchandising, multimedia, and commercial activities. Celtic plc generates revenue through match ticketing, retail and e-commerce sales, sponsorships, and broadcasting rights. The club competes in the Scottish Premiership and has a strong international fanbase, enhancing its brand value and commercial opportunities. With a diversified revenue model spanning football operations, stadium hospitality, and digital content, Celtic plc remains a key player in the sports entertainment sector. The company’s financial stability is supported by consistent matchday revenues, merchandising, and strategic partnerships, positioning it as a resilient entity in the competitive sports industry.
Celtic plc presents a niche investment opportunity within the sports entertainment sector, benefiting from a loyal fanbase and diversified revenue streams. The company’s strong brand equity in Scottish football ensures steady matchday and merchandising income, while its low debt (GBp 1.1M) and healthy cash position (GBp 77.2M) provide financial stability. However, reliance on domestic league performance and limited dividend payouts may deter income-focused investors. The negative beta (-0.011) suggests low correlation with broader markets, offering potential diversification benefits. Risks include exposure to fluctuating sporting success and reliance on sponsorship deals. Investors should weigh the club’s strong operational cash flow (GBp 18M) against the cyclical nature of sports revenues.
Celtic plc’s competitive advantage lies in its storied brand, global fan engagement, and diversified commercial operations. As one of Scotland’s most successful clubs, it benefits from consistent UEFA competition participation, enhancing revenue from broadcasting and sponsorships. The club’s Youth Academy fosters talent development, reducing reliance on expensive transfers. However, its domestic dominance is challenged by Rangers FC, creating a duopoly in Scottish football. Celtic’s merchandising and digital content strategies outperform smaller Scottish clubs but lag behind elite European teams in monetization. The stadium (Celtic Park) is a key asset, generating matchday and hospitality income. Financially, Celtic maintains a lean structure with minimal debt, unlike heavily leveraged European peers. Its challenge is scaling commercial revenues to compete with top-tier European clubs while maintaining domestic supremacy.