Company description

Cardlytics, Inc. (ticker symbol CDLX) is a digital advertising and analytics company that specializes in providing purchase intelligence to businesses and advertisers. The company was founded in 2008 and is headquartered in Atlanta, Georgia. CDLX offers a unique platform that utilizes transaction data from a network of over 1,500 financial institutions, allowing advertisers to reach consumers with relevant and personalized advertisements based on their actual purchase behavior. This data-driven approach has helped CDLX become a leading player in the digital marketing industry, serving over 2,000 financial institutions and 3,000 brands. The company's technology and services also allow financial institutions to better understand their customers' behavior and preferences, leading to more effective marketing campaigns and increased customer engagement. CDLX's client base includes major companies such as Wells Fargo, Bank of America, and PNC Bank, among others. The company has seen significant growth in recent years, with its revenue increasing by 38% in 2020. With its innovative approach to digital advertising and data analytics, CDLX continues to expand its reach and establish itself as a key player in the digital marketing landscape.