US · CLX
The Clorox Company
- Sector
- Consumer Defensive · Household & Personal Products
- Headquarters
- Oakland, CA 94612-1888
- Website
- thecloroxcompany.com
Price · as of 2025-06-30
$87.11
Market cap 15.51B
Valuation summary
Four models, one snapshot. Upside is target ÷ current − 1.
| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial Intelligence(AI) | $99.99 | +14.79% |
| Intrinsic Value(DCF) | $51.49 | -40.89% |
| Graham-Dodd Method(GD) | — | — |
| Graham Formula(GF) | $54.57 | -37.36% |
Valuation history
Annual price (USD per share) overlaid with each model's fair value. Y-axis is log scale.
| Year | Price | AI | DCF | Graham-Dodd | Graham Formula |
|---|---|---|---|---|---|
| 2011 | $43.96 | $53.76 | $0.71 | $0.00 | $33.13 |
| 2012 | $49.09 | $55.77 | $1.08 | $0.00 | $51.13 |
| 2013 | $57.35 | $67.40 | $3.98 | $0.00 | $47.17 |
| 2014 | $64.59 | $65.46 | $2.69 | $0.00 | $26.78 |
| 2015 | $81.07 | $77.87 | $3.43 | $0.00 | $47.26 |
| 2016 | $93.15 | $84.69 | $5.48 | $0.00 | $49.31 |
| 2017 | $104.24 | $88.11 | $9.43 | $0.00 | $62.92 |
| 2018 | $120.55 | $100.91 | $10.36 | $0.00 | $67.58 |
| 2019 | $132.91 | $104.25 | $7.68 | $0.00 | $60.79 |
| 2020 | $178.57 | $154.96 | $17.32 | $0.00 | $119.21 |
| 2021 | $145.82 | $120.22 | $25.20 | $0.00 | $95.73 |
| 2022 | $131.13 | $89.10 | $0.62 | $0.00 | $19.02 |
| 2023 | $141.28 | $88.30 | $0.00 | $0.00 | $14.41 |
| 2024 | $155.85 | $95.60 | $0.19 | $0.00 | $9.71 |
| 2025 | $124.34 | $99.99 | $3.16 | $0.00 | $54.57 |
AI valuation
Our deep-learning model estimates The Clorox Company's (CLX) per-share fair value from quarterly fundamentals, sector trend, and historical valuation patterns.
- AI fair value
- $99.99
- Current price
- $87.11
- AI upside
- +14.79%
Methodology and confidence bands appear in the dedicated valuation theory section. The AI score is an estimate, not a recommendation.
Intrinsic value (DCF)
Open DCF calculatorThree textbook valuation models, recomputed daily from the latest financial statements. The DCF uses our Chepakovich model. Graham-Dodd and Graham Formula are conservative reference points.
DCF
$51.49
-40.89% upside
Graham-Dodd
—
— upside
Graham Formula
$54.57
-37.36% upside
Peer comparison
Same-industry comparables, ranked by market cap.
| Basic Info | Model Valuation | Core Valuation | Profitability | Leverage & Liquidity | Growth | Cash Flow | Dividends | Enterprise Value | Risk | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ticker | Company Name | Price | Market Cap | AI Upside | DCF Upside | GD Upside | GF Upside | P/E | P/B | P/S | EV/EBITDA | PEG | P/TBV | Gross Margin | Operating Margin | Net Margin | ROE | ROIC | ROA | Debt/Equity | Interest Coverage | Current Ratio | Quick Ratio | Net Debt/EBITDA | EPS Growth | Sales Growth | FCF Growth | FCF Yield | Op Cash Flow Ratio | Cash ROIC | Dividend Yield | Dividend Payout | Shareholder Yield | EV/EBIT | EV/FCF | EV/Sales | Altman Z-Score |
| CLX | The Clorox Company | $87.11 | 15.51B | +15% | -41% | — | -37% | 18.64 | 47.85 | 2.16 | 12.93 | 9.82 | -10.42 | 44.96% | 16.60% | 11.40% | 253.93% | 29.73% | 14.57% | 8.97 | 11.67 | 0.84 | 0.51 | 1.94 | 18978.00% | 16.00% | 5756.00% | 4.95% | 0.51 | 25.10% | 3.92% | 73.10% | 6.08% | 15.33 | 23.75 | 2.54 | 3.83 |
| BJ | BJ's Wholesale Club Holdi… | $98.79 | 13.02B | -14% | -52% | -73% | -57% | 29.02 | 8.39 | 0.76 | 17.75 | 938.33 | 21.03 | 18.36% | 3.77% | 2.61% | 32.33% | 12.62% | 7.78% | 1.54 | 15.29 | 0.74 | 0.12 | 2.73 | 309.00% | 267.00% | 2426.00% | 2.02% | 0.36 | 6.90% | 0.00% | 0.00% | 2.27% | 23.73 | 58.57 | 0.89 | 5.27 |
| CHD | Church & Dwight Co., Inc. | $104.86 | 25.18B | -24% | -57% | -97% | -72% | 34.24 | 6.30 | 4.07 | 20.80 | 124.85 | -11.81 | 44.73% | 17.37% | 11.88% | 17.62% | 14.31% | 8.28% | 0.55 | 11.32 | 1.07 | 0.67 | 1.38 | 2743.00% | 157.00% | 1194.00% | 4.33% | 0.81 | 18.84% | 1.14% | 39.00% | 4.71% | 25.08 | 24.73 | 4.36 | 5.25 |
| COKE | Coca-Cola Consolidated, I… | $202.40 | 16.94B | -29% | -58% | -96% | -51% | 26.64 | -20.55 | 2.10 | 15.31 | — | -9.06 | 39.74% | 13.15% | 7.89% | 168.34% | 36.28% | 11.49% | -4.06 | 22.28 | 1.26 | 0.87 | 2.32 | -258.00% | 476.00% | 2362.00% | 4.11% | 0.83 | 32.30% | 0.57% | 15.20% | 17.71% | 18.85 | 28.69 | 2.48 | 3.77 |
| HRL | Hormel Foods Corporation | $25.60 | 14.08B | +6% | -64% | — | -67% | 26.57 | 1.61 | 1.05 | 14.78 | — | 9.55 | 15.63% | 5.94% | 3.95% | 6.02% | 5.14% | 3.56% | 0.36 | 9.21 | 2.47 | 1.15 | 2.18 | -4082.00% | 155.00% | -4711.00% | 4.21% | 0.61 | 5.31% | 4.98% | 132.40% | 4.98% | 20.68 | 27.81 | 1.23 | 3.44 |
| MKC | McCormick & Company, Inco… | $71.04 | 19.07B | -20% | -59% | — | -59% | 22.94 | 3.16 | 2.65 | 16.42 | 6698.54 | -6.34 | 37.90% | 15.96% | 11.54% | 14.32% | 9.09% | 6.01% | 0.70 | 5.57 | 0.70 | 0.24 | 2.91 | 34.00% | 173.00% | 1444.00% | 4.09% | 0.31 | 7.69% | 2.67% | 61.20% | 5.19% | 20.16 | 29.73 | 3.22 | 2.57 |
| PFGC | Performance Food Group Co… | $97.06 | 15.25B | -6% | -57% | -82% | -63% | 47.97 | 3.65 | 0.26 | 15.79 | — | -23.44 | 11.72% | 1.29% | 0.54% | 7.91% | 5.64% | 2.18% | 1.79 | 2.28 | 1.58 | 0.67 | 5.16 | -2186.00% | 861.00% | -825.00% | 4.31% | 0.27 | 6.56% | 0.00% | 0.00% | 0.47% | 29.69 | 34.42 | 0.38 | 4.73 |
| SGI | Somnigroup International … | $89.51 | 18.79B | -16% | +807% | — | +20% | 46.74 | 5.79 | 2.41 | 20.47 | — | -4.40 | 44.35% | 13.18% | 5.14% | 21.01% | 9.78% | 4.38% | 2.66 | 3.68 | 0.83 | 0.32 | 6.37 | -1481.00% | 5163.00% | 1124.00% | 3.52% | 0.51 | 7.84% | 0.71% | 33.10% | 1.44% | 26.53 | 41.28 | 3.50 | 2.63 |
| SJM | The J. M. Smucker Company | $115.95 | 12.37B | -21% | -65% | — | — | -8.79 | 1.78 | 1.24 | -118.96 | — | -1.81 | 38.79% | -7.72% | -14.10% | -17.87% | -4.50% | -6.51% | 1.28 | -1.88 | 0.81 | 0.26 | -49.43 | -26227.00% | 669.00% | 2702.00% | 7.55% | 0.46 | 5.45% | 4.21% | -37.00% | 11.58% | -27.47 | 22.67 | 2.12 | 0.94 |
About The Clorox Company
The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers cleaning products, such as laundry additives and home care products primarily under the Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand; and vitamins, minerals and supplement products under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light brands in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; natural personal care products under the Burt's Bees brand; and water-filtration products under the Brita brand in the United States. The International segment provides laundry additives; home care products; water-filtration systems; digestive health products; grilling products; cat litter products; food products; bags and wraps; natural personal care products; and professional cleaning and disinfecting products internationally primarily under the Clorox, Ayudin, Clorinda, Poett, Pine-Sol, Glad, Brita, RenewLife, Ever Clean and Burt's Bees brands. The Clorox Company sells its products primarily through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force The company was founded in 1913 and is headquartered in Oakland, California.
- CEO
- Linda J. Rendle
- Employees
- 7.4K
- Beta
- 0.61
Disclaimer: Information on this page is provided for educational purposes only and does not constitute investment advice. Upside computed as ($51.49 ÷ $87.11) − 1 = -40.89% (DCF, example).