Investing in Cricut, Inc. (CRCT)

Valuation methodValue, $Upside, %
Artificial intelligence (AI)7.6434
Intrinsic value (DCF)7.0624
Graham-Dodd Method4.44-22
Graham Formula2.48-57

Company description

Cricut, Inc. (CRCT) is an innovative technology company that specializes in creating and selling smart cutting machines and design tools for crafting, DIY projects, and home decor. The company, based in South Jordan, Utah, was founded in 2006 and has become a leading brand in the crafting industry with its easy-to-use machines and versatile design software. Cricut's products allow users to cut various materials, such as paper, vinyl, and fabric, into precise and intricate shapes, making it a popular choice among hobbyists and professionals alike. The company also offers a wide range of accessories and materials to enhance the crafting experience. Cricut has a strong online presence, with its website serving as a hub for customers to access tutorials, project ideas, and an online community. The company's success can be attributed to its commitment to innovation and customer satisfaction, making it a go-to brand for all crafting needs. As of 2021, Cricut is publicly traded on the NASDAQ under the ticker symbol CRCT and continues to grow and expand its reach in the crafting market.