| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | n/a | n/a |
| Intrinsic value (DCF) | n/a | |
| Graham-Dodd Method | n/a | |
| Graham Formula | n/a |
Datable Technology Corporation is a Vancouver-based SaaS company specializing in consumer digital engagement and loyalty solutions for the consumer packaged goods (CPG) industry. Operating primarily in Canada and the United States, Datable's flagship product is PLATFORM³, a comprehensive software-as-a-service marketing platform that enables CPG companies and consumer brands to create, manage, and deploy mobile promotions and special offers. The company operates within the competitive consumer internet advertising sector, focusing on data mining and social media engagement technologies that help brands build direct relationships with consumers. As a micro-cap technology firm trading on the TSX Venture Exchange, Datable targets the growing market for mobile-first consumer marketing solutions, positioning itself at the intersection of digital marketing, data analytics, and consumer loyalty programs. The company's technology platform aims to help brands navigate the evolving digital landscape by providing actionable consumer insights and measurable engagement metrics through innovative mobile marketing solutions tailored for the CPG industry.
Datable Technology presents a high-risk investment profile characterized by significant financial challenges. The company reported a substantial net loss of CAD 4.5 million on revenue of CAD 3.94 million for FY 2022, with negative operating cash flow of CAD 2.04 million and limited cash reserves of CAD 372,526 against total debt of CAD 3.16 million. While the company operates in the growing SaaS and digital marketing sectors, its micro-cap status (CAD 773,752 market cap) and consistent losses raise concerns about financial sustainability. The absence of capital expenditures suggests limited investment in growth initiatives, and the company's negative earnings per share of CAD -0.0265 indicates ongoing profitability challenges. Investors should carefully consider the company's ability to achieve scale and positive cash flow in a highly competitive market dominated by well-funded competitors.
Datable Technology competes in the crowded marketing technology space, specifically targeting CPG companies with its PLATFORM³ SaaS solution. The company's competitive positioning is challenged by its small scale and limited financial resources compared to established players. While Datable focuses on mobile-first promotions and loyalty solutions, its niche approach faces competition from both specialized marketing automation platforms and comprehensive CRM solutions. The company's competitive advantage appears limited to its specific focus on CPG mobile marketing, but this specialization may also constrain its market opportunity. With negative operating cash flow and minimal cash reserves, Datable lacks the financial capacity to invest in product development and marketing at the scale of larger competitors. The company's beta of 0.84 suggests moderate volatility relative to the market, but its micro-cap status and financial distress create significant execution risk. Success in this space typically requires substantial investment in technology infrastructure, sales teams, and customer acquisition – resources that Datable currently lacks. The company's ability to differentiate through specialized CPG expertise may provide some competitive edge, but sustainable success would require achieving critical mass and demonstrating clear ROI to enterprise clients in a market where larger, more established alternatives exist.