| Valuation method | Value, € | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 42.29 | 471 |
| Intrinsic value (DCF) | 3.57 | -52 |
| Graham-Dodd Method | 19.01 | 157 |
| Graham Formula | 9.60 | 30 |
DATRON AG (DAR.DE) is a Germany-based industrial machinery company specializing in high-precision CNC milling machines, automation solutions, and CAD/CAM software. Founded in 1969 and headquartered in Mühltal, Germany, DATRON serves a global clientele across industries such as dental technology, aerospace, automotive, and industrial manufacturing. The company’s product portfolio includes high-speed CNC milling machines, dental milling systems, dispensing machines, and a wide range of CNC accessories and cutting tools. DATRON differentiates itself through advanced high-speed milling technology, automation integration, and comprehensive after-sales services, including training and remote maintenance. With a market capitalization of approximately €32.5 million, DATRON operates in the competitive industrial machinery sector, emphasizing innovation and precision engineering. The company’s diversified offerings cater to both small-scale workshops and large industrial manufacturers, positioning it as a niche player in the CNC machining industry.
DATRON AG presents a mixed investment profile. On the positive side, the company maintains a stable revenue stream (€63.9M in FY 2023) and profitability (net income of €4.48M), supported by its specialized CNC milling and automation solutions. The company’s low beta (0.462) suggests lower volatility compared to the broader market, which may appeal to risk-averse investors. However, DATRON’s small market cap (~€32.5M) and modest dividend yield (€0.20 per share) limit its attractiveness to growth-focused or income-seeking investors. Additionally, negative capital expenditures (-€15.1M) indicate significant reinvestment needs, which could pressure cash flows. Investors should weigh DATRON’s niche expertise in high-speed CNC machining against its limited scale and exposure to cyclical industrial demand.
DATRON AG competes in the industrial machinery sector with a focus on high-speed CNC milling and automation solutions. Its competitive advantage lies in precision engineering, proprietary CAD/CAM software, and a broad range of milling tools tailored for specialized applications (e.g., dental labs). The company’s vertical integration—from machine manufacturing to after-sales support—enhances customer retention. However, DATRON faces intense competition from larger industrial machinery firms with greater R&D budgets and global distribution networks. Its smaller scale limits economies of scale in production and marketing compared to multinational rivals. While DATRON’s focus on high-speed milling and dental applications provides differentiation, it remains vulnerable to pricing pressures from low-cost manufacturers and technological disruption. The company’s German engineering reputation supports premium pricing but may constrain growth in cost-sensitive emerging markets.