Company description

ELF, also known as e.l.f. Cosmetics, is a pioneering beauty company that was founded in 2004 with the mission to make luxurious beauty accessible for all. The company offers a wide range of affordable, high-quality makeup and skincare products that cater to diverse skin tones and types. With a strong focus on inclusivity, ELF has become a trusted brand among beauty enthusiasts of all backgrounds. ELF's success can be attributed to its commitment to cruelty-free and vegan formulations, as well as its use of clean and safe ingredients. The company also prides itself on its sustainable packaging, with a goal to make all its products 100% recyclable by 2021. These values have not only earned ELF a loyal customer base but also several prestigious awards, including the 2019 CEW Sustainability Excellence Award. In addition to its innovative and socially conscious products, ELF has also embraced the digital age, leveraging social media and influencer collaborations to build a strong online presence. This has enabled the company to reach a global audience and increase its sales revenue significantly. With a strong financial track record and a strong brand reputation, ELF continues to expand its product offerings and distribution channels worldwide. As of 2021, the company has over 1,200 retail locations in 25 countries, in addition to its successful e-commerce platform. Moreover, its continued growth and success have garnered the attention of industry giants, leading to a recent acquisition by Revlon, a leading global beauty company.