| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 54.44 | 4593 |
| Intrinsic value (DCF) | 30.22 | 2505 |
| Graham-Dodd Method | 0.25 | -79 |
| Graham Formula | 0.10 | -91 |
Health In Tech, Inc. (HIT) is a pioneering insurance technology platform company specializing in innovative healthcare solutions for small to medium-sized businesses. Founded in 2014 and headquartered in Stuart, Florida, HIT leverages its proprietary SaaS-based eDIYBS (enhance do it yourself benefit system) platform to streamline health insurance quoting and administration. The company’s offerings include reference-based pricing, group insurance captives, and community health plans, alongside its Health Intelligence (HI) card for medical records management and HI Performance Network for cost-effective hospital reimbursements. Operating in the competitive Software - Application sector, HIT stands out by addressing inefficiencies in small business healthcare benefits through technology-driven solutions. With a market cap of approximately $35.5 million and a focus on scalable SaaS models, HIT is positioned to capitalize on the growing demand for digital health insurance solutions in the U.S. market.
Health In Tech, Inc. presents a niche investment opportunity in the insurtech space, with its specialized SaaS platform catering to underserved small and medium-sized businesses. The company’s revenue of $19.5 million and net income of $670,477 in its latest fiscal year reflect modest but positive growth. Key strengths include its asset-light SaaS model, strong operating cash flow ($2.18 million), and minimal debt ($206,692). However, risks include its small market cap (~$35.5 million), low trading liquidity (beta of 0 suggests limited correlation with broader markets), and exposure to regulatory changes in healthcare and insurance. The lack of dividends may deter income-focused investors, but growth-oriented investors might find value in its scalable technology and underpenetrated target market.
Health In Tech, Inc. competes in the insurtech segment by focusing on small business healthcare solutions, differentiating itself through its eDIYBS SaaS platform and reference-based pricing models. Its competitive advantage lies in vertical specialization—unlike broader insurtech players, HIT tailors its offerings to simplify healthcare benefits for SMEs, a segment often overlooked by larger competitors. The HI Performance Network further enhances value by negotiating Medicare-based reimbursements, reducing costs for employers. However, HIT faces challenges from established benefits administrators (e.g., ADP, Paychex) and insurtech giants (e.g., Oscar Health) that offer more comprehensive HR-integrated solutions. Its niche focus limits scalability but provides defensibility against generic platforms. The company’s asset-light model and positive cash flow are strengths, but its ability to compete with well-funded rivals in customer acquisition and technology R&D remains a critical hurdle.