| Valuation method | Value, € | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | n/a | n/a |
| Intrinsic value (DCF) | n/a | |
| Graham-Dodd Method | 0.63 | -96 |
| Graham Formula | 39.34 | 173 |
Hopscotch Global PR Group (HOP.PA) is a leading French public relations and communications firm with a diversified portfolio of specialized agencies catering to various industries. Headquartered in Paris, the company operates under brands like Le Public Système PR, Sagarmatha, The Public Cinema System, Heaven, and Human to Human, offering reputation management, internal communication, event campaigns, and digital branding solutions. Additionally, Hopscotch provides innovative SaaS-based tools such as Beeshake for collective intelligence and Capdel for SME event management, alongside Sopexa, which specializes in food, beverage, and lifestyle marketing. Serving sectors like luxury, finance, healthcare, and technology, Hopscotch combines traditional PR expertise with digital transformation strategies. Founded in 1968, the company rebranded from Public Système Hopscotch in 2015 to reflect its global ambitions. With a strong presence in France and international markets, Hopscotch is positioned at the intersection of creativity, technology, and strategic communication.
Hopscotch Global PR Group presents a niche investment opportunity in the European communications sector, with a diversified service portfolio and a focus on high-growth areas like digital reputation management and SaaS solutions. The company reported €153.7M in revenue and €4.9M in net income for FY 2021, with a diluted EPS of €0.06. Its operating cash flow of €9.9M and solid cash position (€45.2M) suggest liquidity strength, though a beta of 1.43 indicates higher volatility relative to the market. Risks include exposure to cyclical industries (e.g., luxury, automotive) and debt of €42.2M. The dividend payout (€9.02 per share) appears unusually high relative to earnings, warranting scrutiny. Investors should weigh its specialized market positioning against broader economic sensitivities.
Hopscotch competes in the fragmented PR and communications industry, differentiating itself through a multi-agency model that combines traditional PR (Le Public Système) with digital (Human to Human) and niche expertise (Sopexa for food/lifestyle). Its competitive advantage lies in deep sector specialization (e.g., luxury, aeronautics) and SaaS tools like Beeshake, which add scalability. However, its mid-market size limits global reach compared to multinational peers. The French market dominance is a strength, but international growth may require partnerships. Competitors range from global networks (e.g., WPP, Publicis) to agile digital-focused firms. Hopscotch’s hybrid approach—blending creative services with tech—positions it well for integrated campaigns, but reliance on discretionary client budgets in cyclical industries poses revenue volatility risks. Capitalizing on trends like ESG communication and digital transformation could enhance its edge.