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Stock Analysis & ValuationKROMI Logistik AG (K1R.DE)

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8.80
Sector Valuation Confidence Level
Moderate
Valuation methodValue, Upside, %
Artificial intelligence (AI)n/an/a
Intrinsic value (DCF)n/a
Graham-Dodd Method6.88-22
Graham Formula3.46-61

Strategic Investment Analysis

Company Overview

KROMI Logistik AG is a Germany-based industrial distribution company specializing in machining tools and supply chain solutions. Founded in 1964 and headquartered in Hamburg, the company operates across Germany, Europe, and Brazil, offering a comprehensive suite of services including purchasing management, logistics management, technology consulting, and data management. KROMI serves key industries such as general mechanical engineering, automotive supply, and aviation, providing tailored solutions like vendor-managed inventory, eProcurement, and CAD/CAM services. With a market capitalization of approximately €36.3 million, KROMI plays a critical role in optimizing tool procurement and machining processes for industrial clients. The company’s integrated approach combines procurement efficiency with technological expertise, positioning it as a niche player in the industrial distribution sector. Its focus on digital solutions, such as tool life controllers and cutting process analysis, enhances operational efficiency for manufacturers, making it a relevant partner in Industry 4.0 advancements.

Investment Summary

KROMI Logistik AG presents a niche investment opportunity in the industrial distribution sector, with a focus on machining tools and supply chain optimization. The company’s FY 2022 revenue of €80.5 million and net income of €1.07 million reflect stable but modest profitability. Its low beta (0.50) suggests lower volatility compared to the broader market, appealing to risk-averse investors. However, the absence of dividends and limited scale compared to larger distributors may deter growth-focused investors. KROMI’s competitive edge lies in its integrated service offerings, including technology consulting and vendor-managed inventory, which foster customer stickiness. Risks include exposure to cyclical industrial demand and competition from larger global distributors. The company’s strong cash flow from operations (€3.34 million) and manageable debt (€2.64 million) provide financial stability, but growth prospects depend on expanding its digital solutions and geographic reach.

Competitive Analysis

KROMI Logistik AG competes in the industrial tool distribution market by differentiating itself through value-added services like technology consulting and customized inventory management. Unlike broad-line distributors, KROMI focuses on machining tools, offering specialized expertise in tool procurement and process optimization. This niche positioning allows it to serve SMEs and mid-tier manufacturers that require tailored solutions rather than bulk purchasing. However, its regional focus (primarily Germany and Brazil) limits its scale compared to global players. The company’s competitive advantages include its vendor-managed inventory (VMI) system and CAD/CAM integration, which enhance operational efficiency for clients. Yet, its reliance on the automotive and aviation sectors exposes it to industry downturns. KROMI’s smaller size also restricts its bargaining power with suppliers, potentially affecting margins. To sustain growth, the company must invest in digital platforms (e.g., eProcurement) and expand into emerging markets where industrial automation is rising. Its ability to cross-sell technology management services could further deepen customer relationships and offset pricing pressures from larger competitors.

Major Competitors

  • Fastenal Company (FAST): Fastenal is a global leader in industrial and construction supply distribution, with a vast product catalog and extensive logistics network. Its strengths include scale, same-day delivery capabilities, and a strong e-commerce platform. However, it lacks KROMI’s specialized focus on machining tools and technology consulting, making it less agile for niche customers. Fastenal’s broader geographic reach gives it an advantage in global procurement.
  • MSC Industrial Direct Co., Inc. (MSM): MSC Industrial Direct specializes in metalworking and maintenance, repair, and operations (MRO) products, competing directly with KROMI in tool distribution. Its strengths include a robust digital platform and strong supplier relationships. However, its primary focus on North America limits its overlap with KROMI’s European and Brazilian markets. MSC’s larger scale provides cost advantages but may reduce flexibility in customized solutions.
  • Würth Group (WPG.DE): Würth is a dominant European distributor of assembly and fastening materials, with a broader product range than KROMI. Its strengths include a vast sales force and strong brand recognition. However, Würth’s generalist approach lacks KROMI’s deep machining tool expertise. Würth’s global presence and financial resources pose a competitive threat, but KROMI’s specialized services cater to a distinct customer segment.
  • Hahn Automation Group (HNDI.DE): Hahn Automation focuses on automated production systems, overlapping with KROMI in industrial technology services. Its strengths lie in robotics and system integration, but it does not compete directly in tool distribution. KROMI’s machining tool specialization gives it an edge in procurement and inventory management, whereas Hahn excels in turnkey automation solutions.
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