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Investing in Lamar Advertising Company (LAMR)

Valuation methodValue, $Upside, %
Artificial intelligence (AI)12.89-90
Intrinsic value (DCF)23.94-81
Graham-Dodd Method26.42-79
Graham Formula60.35-52

Company description

LAMR, also known as Lamar Advertising Company, is a leading outdoor advertising company that specializes in digital billboards, transit advertising, and logo signs. Founded in 1902 and headquartered in Baton Rouge, Louisiana, LAMR has a strong presence in markets across the United States and Puerto Rico, with over 351,000 displays in 140 markets. The company has a diverse portfolio of advertising solutions, including traditional and digital billboards, bus shelters, airport displays, and more. LAMR's focus on innovative technology has allowed them to provide customized and targeted advertising campaigns for their clients, reaching over 149 million people per month. In addition, the company has a commitment to sustainability, with an energy conservation program in place for their outdoor advertising displays. With a proven track record of success and a dedication to delivering effective and impactful advertising, LAMR continues to be a top choice for companies looking to reach a wide and diverse audience.
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