| Valuation method | Value, CHF | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 42.87 | 832 |
| Intrinsic value (DCF) | 186.80 | 3961 |
| Graham-Dodd Method | 3.61 | -22 |
| Graham Formula | 1.91 | -59 |
MCH Group AG is a leading Swiss live marketing company specializing in exhibitions, events, and experience marketing solutions. Founded in 1916 and headquartered in Basel, the company operates globally under brands such as MCH Global, Expomobilia, and MC2, serving industries like construction, hospitality, life sciences, and education. MCH Group owns and manages multifunctional event infrastructures, trade fairs, and conference venues, positioning itself as a key player in the live marketing and exhibition sector. As part of the Communication Services sector and Advertising Agencies industry, MCH Group leverages its extensive network to create community platforms and immersive marketing experiences for businesses, institutions, and cultural organizations. With a strong presence in Switzerland and international reach, the company plays a vital role in connecting industries through high-profile events and exhibitions.
MCH Group AG presents a mixed investment profile. The company operates in a niche but competitive segment of live marketing and exhibitions, with a modest market cap of CHF 115 million. While its beta of 0.487 suggests lower volatility compared to the broader market, financial performance remains subdued, with diluted EPS of CHF 0.0972 and no dividend payouts. Revenue (CHF 418 million) and net income (CHF 3 million) indicate thin margins, though positive operating cash flow (CHF 8.38 million) and a solid cash position (CHF 59 million) provide some stability. The company's debt (CHF 128.8 million) is a concern, but its asset base and established brand in event management could offer recovery potential post-pandemic. Investors should weigh its industry expertise against cyclical risks in the events sector.
MCH Group AG competes in the global live marketing and exhibition industry, where differentiation hinges on brand reputation, infrastructure ownership, and international reach. The company’s competitive advantage lies in its long-standing presence (since 1916), ownership of event venues, and specialized brands like Expomobilia and MC2, which cater to high-value sectors such as life sciences and hospitality. However, the company faces intense competition from larger global players and regional event organizers, particularly in digital and hybrid event solutions. MCH Group’s Swiss base provides stability but limits scale compared to multinational competitors. Its ability to integrate experiential marketing with physical events is a strength, but reliance on in-person gatherings exposes it to macroeconomic and geopolitical risks. The company’s modest profitability and debt load further constrain its ability to invest in innovation, potentially hindering long-term competitiveness against tech-savvy rivals.