| Valuation method | Value, € | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | n/a | n/a |
| Intrinsic value (DCF) | n/a | |
| Graham-Dodd Method | 0.90 | -89 |
| Graham Formula | n/a |
beaconsmind AG is a Swiss technology company specializing in location-based marketing solutions for the retail sector. Headquartered in Stäfa, Switzerland, the company offers its proprietary beaconsmind suite, a comprehensive software platform that enables businesses to execute targeted marketing campaigns within physical stores. The suite includes features such as real-time customer analytics, push notifications, heatmaps tracking customer movement, and hardware management. Serving clients across fashion retail, shopping malls, supermarkets, hotels, restaurants, and gyms, beaconsmind AG integrates its solutions with customers' mobile apps and point-of-sale (POS) systems. Additionally, the company provides installation services for Bluetooth Beacons, content creation, data intelligence, and consulting support. Founded in 2015, beaconsmind AG operates in the competitive advertising technology space, leveraging proximity-based marketing to enhance customer engagement and drive sales for brick-and-mortar retailers.
beaconsmind AG presents a high-risk, high-reward investment opportunity in the niche but growing location-based marketing sector. The company's innovative beaconsmind suite addresses a critical need for retailers to bridge online and offline customer engagement. However, with a market cap of approximately €37.6 million and negative earnings (EPS of -€2.7 in FY 2022), the company is still in the early stages of commercialization. Revenue remains modest at €1.1 million, and operating cash flow was negative at -€4.08 million, indicating significant cash burn. The lack of debt is a positive, but the company will likely require additional funding to scale operations. Investors should weigh the potential of location-based marketing against execution risks and competition from larger ad-tech players.
beaconsmind AG competes in the specialized segment of proximity-based retail marketing, differentiating itself through an integrated hardware-software solution tailored for physical stores. Its competitive advantage lies in the granularity of its heatmap analytics and real-time customer behavior tracking, which enable highly targeted in-store campaigns. However, the company faces challenges from both broader marketing platforms and niche proximity-tech providers. Larger competitors like Criteo or Salesforce offer omnichannel marketing suites with location-based features, while pure-play proximity players may have deeper integrations with specific retail POS systems. beaconsmind's Swiss base provides credibility in European markets but may limit its reach in North America or Asia without local partnerships. The company's asset-light model (no debt, minimal capex) allows flexibility, but reliance on Bluetooth Beacons could become a liability as competing technologies like UWB or AR-based solutions gain traction. Success hinges on securing marquee retail clients to validate scalability and expanding its partner ecosystem to reduce implementation friction.