| Valuation method | Value, € | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 2106.40 | 875 |
| Intrinsic value (DCF) | n/a | |
| Graham-Dodd Method | n/a | |
| Graham Formula | n/a |
Société Hôtelière et Immobilière de Nice S.A. (MLHIN.PA) is a France-based hospitality company specializing in upscale hotel operations. Founded in 1920 and headquartered in Nice, the company owns and manages boutique hotels under the Splendid Hotel & Spa and Gounod brands, catering to leisure and business travelers in the French Riviera. Operating in the competitive Travel Lodging sector (Consumer Cyclical), the company leverages its prime locations in Nice, a top European tourist destination, to attract high-end clientele. With a market capitalization of €12.3 million, MLHIN focuses on delivering personalized hospitality experiences while maintaining a niche presence in the luxury segment. The company’s asset-light strategy emphasizes operational efficiency, though its small scale limits diversification compared to larger hotel chains. Its performance is closely tied to tourism trends in Southern France, making it sensitive to economic cycles and travel demand fluctuations.
Société Hôtelière et Immobilière de Nice presents a high-risk, niche investment opportunity. The company’s FY2022 revenue of €6.64 million and net income of €271k reflect modest profitability (EPS: €4.62), but its small scale and geographic concentration in Nice expose it to regional tourism volatility. With no dividends and limited liquidity (€806k cash against €2.86M debt), the stock may appeal only to speculative investors betting on a post-pandemic travel rebound in the French Riviera. The negative beta (-0.03) suggests low correlation with broader markets, but this also implies idiosyncratic risks. Capital expenditures and operating cash flow data are unavailable, clouding visibility into reinvestment needs. Competitors with global brands and diversified portfolios may offer safer exposure to the lodging sector.
MLHIN competes in the luxury boutique hotel segment, differentiating through localized charm and high-service standards at its Splendid Hotel & Spa and Gounod properties. Its competitive advantage lies in prime Nice locations, where scarcity of waterfront real estate creates a moat. However, the company’s lack of brand recognition beyond France and minimal digital distribution (vs. global OTAs) limits reach. Unlike chains with loyalty programs (e.g., Accor), MLHIN relies on direct bookings and repeat guests, leaving it vulnerable to OTA commission pressures. Asset ownership provides cost control but limits scalability. The company’s €12.3M market cap is dwarfed by rivals, restricting marketing budgets and tech investments (e.g., contactless check-in). Regional focus is a double-edged sword: while it deepens local expertise, dependence on Nice’s tourism (subject to seasonality and macroeconomic shocks) increases risk. The absence of international properties further narrows its addressable market compared to peers with global footprints.