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Stock Analysis & ValuationSpeed Rabbit Pizza S.A. (MLSRP.PA)

Professional Stock Screener
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23.60
Sector Valuation Confidence Level
Low
Valuation methodValue, Upside, %
Artificial intelligence (AI)161.36584
Intrinsic value (DCF)14.16-40
Graham-Dodd Method6.02-75
Graham Formula0.65-97

Strategic Investment Analysis

Company Overview

Speed Rabbit Pizza SA is a French pizza restaurant chain specializing in fast, affordable dining with a menu that includes starters, salads, Fusilli pasta, desserts, and beverages. Founded in 1991 and headquartered in Lille, France, the company operates primarily in the French market, leveraging both dine-in and online sales channels. As part of the Consumer Defensive sector and Food Distribution industry, Speed Rabbit Pizza caters to budget-conscious consumers seeking quick-service meals. The company’s business model focuses on efficient operations and digital integration, allowing for streamlined ordering via its website. With a market capitalization of approximately €23 million, Speed Rabbit Pizza maintains a niche presence in France’s competitive fast-food landscape, competing against both global pizza chains and local eateries. Its financial performance reflects modest revenue growth, with €814,906 in revenue and net income of €257,176 in FY 2023. The company’s low beta (-0.729) suggests lower volatility relative to the broader market, appealing to risk-averse investors.

Investment Summary

Speed Rabbit Pizza SA presents a mixed investment case. On the positive side, the company operates in the stable Consumer Defensive sector, benefiting from consistent demand for affordable dining options. Its net income of €257,176 and diluted EPS of €0.15 in FY 2023 indicate profitability, though revenue remains modest at €814,906. The negative beta (-0.729) suggests defensive characteristics, potentially making it a hedge in volatile markets. However, the lack of dividends and minimal operating cash flow (€2,496) may deter income-focused investors. The company’s small market cap (€23M) and limited geographic footprint in France also pose scalability risks. Competition from larger pizza chains and local fast-food operators could pressure margins. Investors should weigh its niche market positioning against growth constraints.

Competitive Analysis

Speed Rabbit Pizza SA competes in France’s crowded fast-food and pizza delivery market, where it faces intense competition from both global giants and regional players. Its competitive advantage lies in localized branding, affordable pricing, and a streamlined digital ordering system. However, the company lacks the scale and marketing power of multinational chains like Domino’s or Pizza Hut, which benefit from strong brand recognition and extensive delivery networks. Speed Rabbit’s focus on Fusilli pasta and salads differentiates its menu slightly, but differentiation remains limited compared to diversified fast-casual competitors. The company’s financials suggest efficient cost management, but its small size restricts investment in expansion or innovation. Its negative beta indicates resilience to market swings, but growth prospects are constrained by reliance on the French market. To compete effectively, Speed Rabbit must enhance its digital capabilities and explore franchising or partnerships to expand beyond its current footprint.

Major Competitors

  • Domino’s Pizza Group PLC (DOM.PA): Domino’s Pizza is a global leader in pizza delivery with a strong presence in France. Its advantages include a well-established brand, extensive delivery infrastructure, and aggressive digital marketing. However, its higher pricing compared to Speed Rabbit may limit appeal to budget-conscious consumers. Domino’s also faces criticism for standardized menus that lack local customization.
  • Papa John’s International Inc. (PZZA): Papa John’s competes in France with premium positioning and a focus on quality ingredients. Its international scale provides supply chain advantages, but its higher price point and less localized approach may hinder penetration in Speed Rabbit’s core market. Papa John’s also struggles with brand perception issues in some regions.
  • Restaurant Brands International Inc. (Burger King) (QSR): While primarily a burger chain, Burger King’s expansive French footprint and diversified menu compete indirectly with Speed Rabbit. Its strengths include global branding and economies of scale, but its lack of pizza specialization gives Speed Rabbit an edge in that niche. Burger King’s higher operational costs may also limit profitability in certain markets.
  • LVMH Moët Hennessy Louis Vuitton SE (via subsidiaries) (MC.PA): LVMH’s hospitality and restaurant holdings, though not direct competitors, highlight the premium segment’s dominance in France. Speed Rabbit’s budget positioning avoids direct competition but underscores the challenge of scaling in a market bifurcated between luxury and value offerings.
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