US · NUS
Nu Skin Enterprises, Inc.
- Sector
- Consumer Defensive · Household & Personal Products
- Headquarters
- Provo, UT 84601
- Website
- nuskin.com
Price · as of 2025-12-31
$7.19
Market cap 408.12M
Valuation summary
Four models, one snapshot. Upside is target ÷ current − 1.
| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial Intelligence(AI) | $96.72 | +1,245.2% |
| Intrinsic Value(DCF) | $3.90 | -45.76% |
| Graham-Dodd Method(GD) | $27.29 | +279.53% |
| Graham Formula(GF) | — | — |
Valuation history
Annual price (USD per share) overlaid with each model's fair value. Y-axis is log scale.
| Year | Price | AI | DCF | Graham-Dodd | Graham Formula |
|---|---|---|---|---|---|
| 2011 | $38.28 | $103.81 | $104.47 | $10.94 | $51.75 |
| 2012 | $27.94 | $128.47 | $437.24 | $14.20 | $115.10 |
| 2013 | $51.52 | $166.41 | $2,904.18 | $25.82 | $326.95 |
| 2014 | $38.90 | $119.83 | $312.74 | $9.40 | $0.00 |
| 2015 | $25.55 | $248.84 | $6.32 | $2.77 | $0.00 |
| 2016 | $36.69 | $98.80 | $6.88 | $1.59 | $16.55 |
| 2017 | $55.33 | $126.13 | $9.79 | $1.82 | $27.43 |
| 2018 | $45.71 | $123.63 | $8.75 | $0.00 | $55.16 |
| 2019 | $20.36 | $86.02 | $5.80 | $5.65 | $0.00 |
| 2020 | $44.06 | $102.65 | $8.24 | $9.03 | $52.85 |
| 2021 | $40.59 | $123.89 | $5.49 | $5.95 | $36.20 |
| 2022 | $35.24 | $78.93 | $0.00 | $1.19 | $0.00 |
| 2023 | $12.10 | $49.07 | $0.00 | $0.00 | $0.00 |
| 2024 | $7.75 | $99.65 | $0.00 | $0.00 | $9.88 |
| 2025 | $8.08 | $96.72 | $1.31 | $27.29 | $0.00 |
AI valuation
Our deep-learning model estimates Nu Skin Enterprises, Inc.'s (NUS) per-share fair value from quarterly fundamentals, sector trend, and historical valuation patterns.
- AI fair value
- $96.72
- Current price
- $7.19
- AI upside
- +1,245.2%
Methodology and confidence bands appear in the dedicated valuation theory section. The AI score is an estimate, not a recommendation.
Intrinsic value (DCF)
Open DCF calculatorThree textbook valuation models, recomputed daily from the latest financial statements. The DCF uses our Chepakovich model. Graham-Dodd and Graham Formula are conservative reference points.
DCF
$3.90
-45.76% upside
Graham-Dodd
$27.29
+279.53% upside
Graham Formula
—
— upside
Peer comparison
Same-industry comparables, ranked by market cap.
| Basic Info | Model Valuation | Core Valuation | Profitability | Leverage & Liquidity | Growth | Cash Flow | Dividends | Enterprise Value | Risk | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ticker | Company Name | Price | Market Cap | AI Upside | DCF Upside | GD Upside | GF Upside | P/E | P/B | P/S | EV/EBITDA | PEG | P/TBV | Gross Margin | Operating Margin | Net Margin | ROE | ROIC | ROA | Debt/Equity | Interest Coverage | Current Ratio | Quick Ratio | Net Debt/EBITDA | EPS Growth | Sales Growth | FCF Growth | FCF Yield | Op Cash Flow Ratio | Cash ROIC | Dividend Yield | Dividend Payout | Shareholder Yield | EV/EBIT | EV/FCF | EV/Sales | Altman Z-Score |
| NUS | Nu Skin Enterprises, Inc. | $7.19 | 408.12M | +1,245% | -46% | +280% | — | 2.49 | 0.49 | 0.27 | 3.65 | — | 0.59 | 69.45% | 6.12% | 10.79% | 22.00% | 7.97% | 11.15% | 0.45 | 6.52 | 2.08 | 1.06 | 0.88 | -20780.00% | -1426.00% | -3442.00% | 11.55% | 0.30 | 4.94% | 2.97% | 7.40% | 49.61% | 5.75 | 11.36 | 0.35 | 3.76 |
| ABVE | Above Food Ingredients In… | $1.25 | 63.99M | — | — | — | — | — | — | — | — | — | — | -1.60% | -11.43% | -14.47% | 621.64% | -39.41% | -61.17% | -2.54 | -5.49 | 0.44 | 0.16 | -3.05 | 25284.00% | -707.00% | -19464.00% | — | 0.05 | 3.27% | — | 0.00% | — | — | — | — | — |
| APEI | American Public Education… | $45.82 | 828.66M | +38% | -44% | -71% | -76% | 25.71 | 1.36 | 0.66 | 9.22 | — | 1.92 | 52.65% | 5.29% | 2.58% | 5.41% | 5.83% | 2.86% | 0.66 | 15.55 | 3.29 | 2.47 | 1.31 | -11871.00% | 400.00% | -1211.00% | 6.71% | 0.62 | 7.38% | 1.46% | 37.60% | 7.16% | 14.60 | 17.38 | 0.77 | 2.50 |
| BYND | Beyond Meat, Inc. | $0.95 | 428.9M | +2,462% | +42% | — | — | -1.38 | -0.37 | 0.68 | -10.45 | — | -0.37 | 12.77% | -47.82% | -49.10% | 28.76% | -31.16% | -22.07% | -2.03 | -38.11 | 4.66 | 2.58 | -8.69 | -5380.00% | -493.00% | -723.00% | -49.52% | -1.61 | -21.92% | 0.00% | 0.00% | 0.00% | -8.40 | -11.94 | 4.02 | -2.34 |
| HELE | Helen of Troy Limited | $17.64 | 406.99M | +569% | -38% | +175% | +8% | 5.08 | 0.37 | 0.33 | 5.83 | — | -9.49 | 47.93% | 7.48% | 6.49% | 7.45% | 5.78% | 4.15% | 0.57 | 2.75 | 2.00 | 0.97 | 3.49 | -2361.00% | -486.00% | -6914.00% | 13.23% | 0.24 | 3.36% | 0.00% | 0.00% | 16.41% | 10.97 | 18.84 | 0.82 | 1.78 |
| LINC | Lincoln Educational Servi… | $36.24 | 1.15B | +19% | +62% | -74% | -55% | 56.99 | 5.71 | 2.20 | 26.12 | 55.26 | 6.03 | 60.37% | 5.59% | 3.86% | 10.58% | 6.61% | 4.30% | 1.02 | 8.54 | 0.86 | 0.86 | 3.48 | 10312.00% | 1776.00% | -86.00% | -2.40% | 0.59 | -8.14% | 0.00% | 0.00% | 0.00% | 45.37 | -48.13 | 2.54 | 3.82 |
| MGPI | MGP Ingredients, Inc. | $19.00 | 404.59M | +67% | -60% | — | +289% | -3.80 | 0.57 | 0.76 | -8.73 | — | 1.14 | 37.18% | -17.64% | -20.10% | -13.89% | -9.18% | -8.16% | 0.30 | -13.43 | 2.61 | 0.09 | -2.81 | -41987.00% | -2377.00% | 14453.00% | 18.57% | 0.61 | 7.38% | 2.52% | -9.60% | 32.00% | -6.39 | 7.95 | 1.13 | 1.47 |
| OTLY | Oatly Group AB | $11.91 | 371.89M | +136% | -61% | — | — | -2.33 | 19.15 | 0.41 | -42.00 | — | -2.98 | 32.12% | -7.85% | -17.71% | -247.92% | -14.04% | -19.20% | 27.69 | — | 0.48 | 0.30 | -23.45 | -2548.00% | 471.00% | -7679.00% | -10.16% | -0.04 | -7.48% | 0.00% | 0.00% | 0.00% | -11.88 | -22.28 | 0.93 | -1.84 |
| QSG | QuantaSing Group Ltd | $5.04 | 274.08M | +392% | -67% | +23% | +491% | 1.61 | 1.20 | 0.16 | -0.86 | — | 1.20 | 85.50% | 9.94% | 10.16% | 104.17% | -66.07% | 29.10% | 0.13 | — | 1.53 | 1.39 | -1.80 | -28016.00% | 2317.00% | 2141.00% | 45.04% | 0.33 | -52.83% | 0.00% | 0.00% | 28.07% | -0.90 | -1.22 | -0.09 | 3.76 |
| VLGEA | Village Super Market, Inc… | $39.15 | 577.6M | +57% | -63% | -5% | +15% | 9.55 | 1.09 | 0.23 | 6.97 | 77.35 | 1.15 | 28.57% | 3.11% | 2.43% | 12.00% | 6.98% | 5.68% | 0.69 | 18.70 | 1.13 | 0.72 | 2.09 | 1235.00% | 376.00% | 9428.00% | 6.40% | 0.51 | 4.84% | 2.47% | 23.60% | 7.03% | 10.66 | 22.30 | 0.33 | 3.80 |
| VSTA | Vasta Platform Limited | $4.90 | 394M | +189% | -73% | +78% | +367% | 2.83 | 0.28 | 0.82 | 3.88 | — | -8.15 | 60.97% | 21.84% | 29.06% | 10.23% | 6.47% | 6.66% | 0.24 | 52.47 | 1.18 | 0.89 | 1.80 | -68725.00% | 1264.00% | -4874.00% | 3.43% | 0.14 | 0.83% | 0.00% | 0.00% | 1.64% | 6.44 | 49.96 | 1.41 | 0.84 |
About Nu Skin Enterprises, Inc.
Nu Skin Enterprises, Inc. develops and distributes beauty and wellness products worldwide. It provides skin care systems, including ageLOC Spa systems, ageLOC Transformation anti-aging skin care systems, and ageLOC LumiSpa skin treatment and cleansing devices; and ageLOC Boost, as well as a range of other cosmetic and personal care products. The company also offers ageLOC Youth nutritional supplements, ageLOC TR90 weight management and body shaping systems, LifePak nutritional supplements, ageLOC Meta nutritional supplements, and Beauty Focus Collagen+ skin care supplements, as well as other weight management products. In addition, it is involved in the research and product development of skin care products and nutritional supplements. Further, the company operates retail stores and service centers in Mainland China. It sells its products under the Nu Skin, Pharmanex, and ageLOC brands. The company promotes and sells its products directly, as well as through distributors and Website. Nu Skin Enterprises, Inc. was founded in 1984 and is headquartered in Provo, Utah.
- CEO
- Ryan S. Napierski
- Employees
- 3.1K
- Beta
- 1.01
Disclaimer: Information on this page is provided for educational purposes only and does not constitute investment advice. Upside computed as ($3.90 ÷ $7.19) − 1 = -45.76% (DCF, example).