Company description

NUS, or Nu Skin Enterprises, is a multinational direct-selling company that specializes in personal care and wellness products. It was founded in 1984 by Blake Roney, Sandie Tillotson, and Steve Lund, with the goal of providing high-quality and innovative products to help people improve their lives. The company operates in over 50 markets worldwide, with a strong presence in the Asia-Pacific region, particularly in China, where it generates the majority of its revenue. NUS offers a diverse range of products, including anti-aging skin care, nutritional supplements, and essential oils, through its various brands such as ageLOC and Pharmanex. The company also places a strong emphasis on social responsibility, with initiatives focused on improving the lives of children and promoting sustainable practices. NUS has faced its share of controversies in the past, but it continues to evolve and adapt to changing consumer needs and trends, positioning itself as a leader in the direct-selling industry. Its commitment to quality, innovation, and social responsibility make it a unique and influential company in the global market.