| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 42.62 | -24 |
| Intrinsic value (DCF) | 213.45 | 280 |
| Graham-Dodd Method | 3.30 | -94 |
| Graham Formula | n/a |
Nayax Ltd. (NASDAQ: NYAX) is a global fintech leader specializing in cashless payment solutions and telemetry services for unattended and attended points of sale (POS). Headquartered in Herzliya, Israel, Nayax provides a comprehensive suite of hardware and software solutions, including smart POS terminals (VPOS TOUCH, NOVA series), telemetry devices (ONYX, AMIT 3.0), and the Monyx Wallet app for digital payments. The company serves diverse verticals such as vending machines, EV charging stations, laundromats, and amusement rides, enabling businesses to streamline operations with secure, contactless transactions. Nayax’s integrated platform combines payment processing, remote machine management, and customer engagement tools, positioning it as a key player in the growing unattended retail and IoT-enabled payment markets. With a direct and distributor-driven sales model, Nayax operates worldwide, capitalizing on the global shift toward cashless economies and smart retail automation.
Nayax presents a high-growth opportunity in the expanding fintech and unattended retail sectors, driven by increasing adoption of cashless payments and IoT-enabled solutions. Despite posting a net loss of $5.6M in its latest fiscal year, the company generated $42.9M in operating cash flow, reflecting strong underlying demand. Its asset-light model and recurring SaaS-like revenue from payment processing and telemetry services enhance scalability. However, risks include competition from established payment processors, reliance on hardware sales (subject to supply chain pressures), and exposure to macroeconomic fluctuations in its core markets. With a negative beta (-0.284), NYAX may appeal to investors seeking diversification, but profitability execution remains critical.
Nayax’s competitive edge lies in its vertical-specific integration, combining payment hardware, telemetry, and software into a unified platform tailored for unattended retail—a niche underserved by traditional payment providers. Unlike generic POS competitors, Nayax’s solutions address unique needs like remote machine monitoring (e.g., inventory tracking for vending machines) and closed-loop prepaid systems. Its proprietary Monyx Wallet also differentiates it in markets favoring mobile payments. However, the company faces pressure from larger fintech players (e.g., Square, PayPal) with broader merchant networks and deeper R&D budgets. Nayax’s focus on unattended verticals mitigates direct competition but limits addressable market size. Its Israeli R&D hub provides cost advantages in innovation, though global expansion requires navigating regulatory complexities in payment processing. The capital-light SaaS components (e.g., loyalty platforms) could drive margins, but hardware commoditization remains a long-term risk.