| Valuation method | Value, CHF | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 94.62 | -21 |
| Intrinsic value (DCF) | 225.60 | 88 |
| Graham-Dodd Method | 44.59 | -63 |
| Graham Formula | 118.98 | -1 |
Orell Füssli AG is a Swiss industrial company specializing in security solutions and book retailing, operating through three key segments: Security Printing, Industrial Systems, and Book Retailing. Founded in 1519 and headquartered in Zürich, the company is a leader in producing banknotes, security documents, and identity cards, while also providing serialization equipment and tracking software. Its Industrial Systems segment offers control and inspection solutions, reinforcing its role in high-security industries. Additionally, Orell Füssli runs a robust book retailing business, selling educational, legal, and children's books through physical stores and e-commerce in German-speaking Switzerland. With a strong heritage and diversified operations, the company serves both public and private sectors, including libraries and corporate clients. Its dual focus on security technology and retail makes it a unique player in the Specialty Business Services sector under Industrials.
Orell Füssli AG presents a stable investment opportunity with its niche expertise in security printing and diversified book retailing operations. The company's low beta (0.174) suggests resilience to market volatility, while its solid cash position (CHF 66.6M) and minimal debt (CHF 141K) indicate financial health. However, its modest market cap (CHF 190M) and revenue (CHF 252.5M) reflect a smaller-scale operation, potentially limiting growth scalability. The dividend yield (~2.3% based on a CHF 4.4 per share payout) adds appeal for income-focused investors, but reliance on the Swiss market may constrain expansion. Investors should weigh its defensive positioning against limited high-growth prospects.
Orell Füssli AG holds a competitive edge in the security printing segment due to its long-standing expertise and Swiss precision, catering to high-value clients like central banks. Its Industrial Systems division benefits from proprietary technology in document tracking, though it faces competition from global players in automation. The Book Retailing segment, while regionally strong, competes with larger e-commerce platforms and international publishers. The company’s dual business model provides diversification but may dilute focus compared to pure-play security or retail firms. Its Swiss base ensures quality reputation but limits geographic reach. Competitive threats include digitalization reducing demand for physical security documents and online retailers disrupting traditional book sales. Orell Füssli’s ability to integrate security tech with retail logistics is a differentiating factor, though scalability remains a challenge.