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Stock Analysis & ValuationOlympique Lyonnais Groupe S.A. (OLG.PA)

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2.08
Sector Valuation Confidence Level
Moderate
Valuation methodValue, Upside, %
Artificial intelligence (AI)n/an/a
Intrinsic value (DCF)n/a
Graham-Dodd Methodn/a
Graham Formulan/a

Strategic Investment Analysis

Company Overview

Olympique Lyonnais Groupe SA (OLG.PA) is a leading French entertainment and media company primarily known for managing the Olympique Lyonnais football club and operating the Groupama Stadium. Headquartered in Décines-Charpieu, France, the company operates across multiple revenue streams, including ticketing, sponsorship, media rights, merchandising, and event organization. Beyond football, OLG diversifies its business by hosting concerts, corporate events, and other sporting activities, leveraging its state-of-the-art stadium infrastructure. The company also engages in player trading, a significant revenue driver in European football. Despite its strong brand presence in Ligue 1, OLG faces financial challenges typical of football clubs, including high operational costs and reliance on sporting performance. With a market cap of €361.7M, OLG remains a key player in the consumer cyclical sector, though its profitability is closely tied to on-field success and commercial partnerships.

Investment Summary

Olympique Lyonnais Groupe SA presents a high-risk, high-reward investment case. The company's revenue streams—media rights, sponsorships, and player trading—are volatile, heavily dependent on sporting performance and broader football economics. The FY 2023 financials reveal a net loss of €97.8M, negative operating cash flow (-€125.3M), and significant debt (€458.5M), raising concerns about sustainability. However, OLG's strong brand, modern stadium (Groupama Stadium), and diversified event business provide underlying value. Investors should weigh the cyclical nature of football revenues against potential upside from improved team performance, commercial deals, or strategic investments. The stock's low beta (0.241) suggests relative stability, but the lack of dividends and persistent losses make it speculative. Only investors comfortable with the inherent risks of football club ownership should consider exposure.

Competitive Analysis

Olympique Lyonnais Groupe SA competes in the highly competitive European football landscape, where revenue generation depends on league performance, brand appeal, and commercial agility. Unlike publicly traded peers such as Juventus or Manchester United, OLG operates in Ligue 1, which has lower media rights valuations than the Premier League or Serie A, limiting its revenue potential. OLG's competitive advantages include its modern stadium (Groupama Stadium), which hosts non-football events, and a strong youth academy that reduces player acquisition costs. However, the club struggles to consistently qualify for UEFA Champions League, a key revenue driver. Financially, OLG lags behind top-tier European clubs in sponsorship and matchday income. Its player trading business is volatile, often requiring reinvestment. The company's diversified event strategy helps mitigate football-specific risks but remains secondary to core football operations. OLG's mid-table Ligue 1 position further limits its appeal compared to dominant rivals like Paris Saint-Germain (PSG), which benefit from deeper financial backing.

Major Competitors

  • Juventus Football Club SpA (JUVE.MI): Juventus, listed on the Milan exchange, is a dominant Serie A club with stronger global branding and higher revenues than OLG. However, Juventus faces financial instability due to high wages and recent scandals. Unlike OLG, Juventus regularly competes in the Champions League but carries significant debt and regulatory risks.
  • Manchester United plc (MANU): Manchester United boasts one of football's strongest commercial operations, with global sponsorships and matchday revenue dwarfing OLG's. However, its NYSE listing subjects it to higher scrutiny, and its debt load is substantial. Unlike OLG, Manchester United's Premier League status ensures larger media rights income.
  • Real Madrid Club de Fútbol (RCDM.MC): Real Madrid, a non-listed entity but a key competitor, operates with superior revenue from Champions League success and global merchandising. Unlike OLG, Real Madrid's financial model is more sustainable, but its private structure limits investment opportunities. OLG cannot match its commercial scale.
  • Paris Saint-Germain (PSG): PSG, OLG's domestic rival, benefits from Qatari ownership, enabling high player investments. PSG dominates Ligue 1 and Champions League revenue, but its private status limits transparency. OLG cannot compete financially but has a more diversified stadium-use strategy.
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